Staff GTM Process Analyst

LastPass; United States; Remote; USD 131,000 - 147,000; Full time

Job summary

LastPass is seeking a Staff GTM Process Analyst to own the systems behind inbound and product-led growth. You will shape how demand is captured, scored, and routed, enabling LastPass to deliver seamless access and security at scale.

Reporting to RevOps Technology and Process, you will partner with Demand Gen, Web, Sales, and Data teams, own Marketo and Salesforce integrations, and lead end-to-end initiatives from discovery to go-live.

Qualifications

• Experience in Marketing Operations, Marketing Systems, or GTM Operations supporting inbound, demand generation, or PLG motions in a B2B SaaS environment
• Hands-on expertise administering Marketo, including workflows, lifecycle stages, scoring, routing, campaign management, and Salesforce integration
• Strong working knowledge of Salesforce CRM concepts and how data flows across GTM systems, with strong SQL skills for analysis, validation, and issue resolution
• Ability to independently own techno-functional deliverables across requirements, design, testing, and deployment, including functional specs and user stories
• Solid understanding of lifecycle marketing, audience segmentation, and marketing automation workflows, with a background in Business, Marketing, Computer Science, Engineering, or a related field, or equivalent experience
• Viewed as a trusted advisor who translates business strategy into clear technical requirements for senior stakeholders
• Curious and practical in applying AI and automation, with a track record of testing ways to improve process speed, accuracy, or scale
• Highly organized and execution-focused, thriving in fast-moving, ambiguous environments while owning outcomes end to end

Responsibilities

• Own configuration, troubleshooting, and optimization of Marketo, including workflows, lifecycle automation, and event-based logic that supports inbound and product-led growth
• Own lead and PQL scoring models and routing logic so the right leads reach the right sales teams quickly and accurately
• Own core integrations between Marketo, Salesforce, and other GTM tools, ensuring data accuracy, field mapping, and sync health across web, product, form, and behavioral signals
• Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals, and build audiences, segmentation, and funnel experiments that improve conversion from first touch to sales-ready demand
• Monitor inbound funnel and handoff metrics (conversion rates, speed to lead, response time, acceptance rates), name the root cause behind movements, and drive continuous improvement
• Translate marketing, data, and privacy requirements into functional specifications and user stories, and lead initiatives end to end, from discovery and backlog management through UAT and go-live
• Run fit-gap analysis on current-state processes, recommend scalable solutions, and balance run-the-business work with roadmap projects, including effort estimates, dependencies, and sequencing
• Manage a large and evolving GTM technology stack, including tool setup, permissions, and vendor coordination, while testing automation and AI-powered approaches that reduce manual work and improve speed, accuracy, and scale

Skills

Marketing Operations

Marketing Systems

GTM Operations

Analytical thinking

Tools

Marketo

Salesforce

SQL

GTM Tools

Job description

LastPass is looking for a Staff GTM Process Analyst:

In this role, you will own the systems behind our inbound and product-led growth. You will shape how demand is captured, scored, and routed, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected.

About the team:

Marketing Operations is the connective tissue between Marketing, Sales, and Data at LastPass. Sitting at the intersection of systems, analytics, and execution, the team helps go-to-market groups uncover real strategic value. This role is the primary owner for our marketing technology stack and reports to the Director of RevOps Technology and Process.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You will partner with Demand Generation and Web on top-of-funnel capture and campaigns, and with Sales and Revenue Operations on lead handoff, routing, and funnel performance. You will also work with Data and Analytics on pipeline reporting and segmentation, and with IT, Business Systems, and vendors on integrations, permissions, and tool evaluation.

What are some of the exciting challenges you will be working on?

• Own configuration, troubleshooting, and optimization of Marketo, including workflows, lifecycle automation, and event-based logic that supports inbound and product-led growth
• Own lead and PQL scoring models and routing logic so the right leads reach the right sales teams quickly and accurately
• Own core integrations between Marketo, Salesforce, and other GTM tools, ensuring data accuracy, field mapping, and sync health across web, product, form, and behavioral signals
• Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals, and build audiences, segmentation, and funnel experiments that improve conversion from first touch to sales-ready demand
• Monitor inbound funnel and handoff metrics (conversion rates, speed to lead, response time, acceptance rates), name the root cause behind movements, and drive continuous improvement
• Translate marketing, data, and privacy requirements into functional specifications and user stories, and lead initiatives end to end, from discovery and backlog management through UAT and go-live
• Run fit-gap analysis on current-state processes, recommend scalable solutions, and balance run-the-business work with roadmap projects, including effort estimates, dependencies, and sequencing
• Manage a large and evolving GTM technology stack, including tool setup, permissions, and vendor coordination, while testing automation and AI-powered approaches that reduce manual work and improve speed, accuracy, and scale

What does it take to work at LastPass?

• Experience in Marketing Operations, Marketing Systems, or GTM Operations supporting inbound, demand generation, or PLG motions in a B2B SaaS environment
• Hands-on expertise administering Marketo, including workflows, lifecycle stages, scoring, routing, campaign management, and Salesforce integration
• Strong working knowledge of Salesforce CRM concepts and how data flows across GTM systems, with strong SQL skills for analysis, validation, and issue resolution
• Ability to independently own techno-functional deliverables across requirements, design, testing, and deployment, including functional specs and user stories
• Solid understanding of lifecycle marketing, audience segmentation, and marketing automation workflows, with a background in Business, Marketing, Computer Science, Engineering, or a related field, or equivalent experience
• Viewed as a trusted advisor who translates business strategy into clear technical requirements for senior stakeholders
• Curious and practical in applying AI and automation, with a track record of testing ways to improve process speed, accuracy, or scale
• Highly organized and execution-focused, thriving in fast-moving, ambiguous environments while owning outcomes end to end

Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

US Pay Range

$131,200 - $147,000 USD

Why LastPass?

• The leader in secure access
• High-growth, collaborative environment with inclusive teams
• Remote-first culture
• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Parental leave
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Quantum Workplace
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility

We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.

For more information about how we process your personal data and your rights, please refer to our Candidate Privacy Notice .

Even though the position is advertised as remote, it is mandatory for all applicants to be based in the hiring country. Are you currently residing in the hiring country mentioned for the position you are applying for?