Sports Partnerships Executive: Multiplatform Revenue Growth

Tegna

Denver (CO)

On-site

USD 120,000 - 200,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Dental & vision

401(k) match

Teladoc access

Spring Health

Paid time off

Paid holidays

Job summary

TEGNA Inc. in Denver is seeking a Sports Partnership Account Executive to drive sports revenue and manage advertiser opportunities across 9NEWS and the multiplatform sports portfolio.

You will join Account Executives on calls as the sports subject matter expert, shaping opportunities and advancing business with creative, measurable solutions. Success comes from collaborative selling, strategic sports marketing, disciplined follow-through, and turning linear TV, digital, streaming, and OTT into

Qualifications

Minimum of 5 years of sales experience in a fast-paced sports-centric media environment.
Proven track record of meeting or exceeding sales goals and developing new business opportunities.
Strong understanding of sports marketing, fan engagement, sponsorship packaging, and advertiser strategy.
Ability to translate advertiser objectives into creative, actionable, and measurable sports marketing solutions.
Confident presenter and consultative seller with strong written and verbal communication skills.
Demonstrated ability to collaborate with Account Executives, sales leaders, and cross-functional teams.
Strong organization, follow-through, and ability to manage multiple priorities, deadlines, proposals, and active sales opportunities.
Proficiency with Microsoft Office Suite and CRM systems; experience with Wide Orbit Sales, Salesforce, Wide Orbit Analytics, Comscore, Monday.com, AdImpact, Tableau, or similar platforms preferred.
Positive, adaptable, and solutions-oriented in a fast-moving sales environment.

Responsibilities

Partner with the team of Account Executives to identify, develop, and close sports advertising revenue from new and existing clients.
Join Account Executives on client sales calls as the sports subject matter expert, helping uncover needs, shape opportunities, and advance business.
Support Account Executives throughout the sales process, from targeted prospecting and pre-call planning through proposal development, presentation, negotiation, and post-sale transition.
Identify market potential, category opportunities, and competitive insights that help grow sports revenue and expand advertiser participation.
Develop strategic, insight-driven sports marketing solutions tied to key properties including the Denver Broncos, Denver Nuggets, Colorado Avalanche, Colorado Rockies, NBC Olympics, NBC Sunday Night Football, NBA on NBC, MLB on NBC, NBC PGA Tournaments, Premion OTT Sports programming, and additional sports programming connected with 9NEWS.
Create custom campaigns and sponsorship concepts that meet client needs across broadcast, digital, streaming, OTT, and content sponsorships.
Upsell current clients across the full 9NEWS sports and media product line.
Collaborate with sales leadership, marketing, research, production, digital, and operations teams to build integrated campaigns.
Maintain strong relationships with clients, agencies, league/team contacts, and internal stakeholders.
Manage CRM activity, pipeline, forecasts, and sports revenue updates.
Represent 9NEWS at client events, networking opportunities, and sports-related hospitality as needed.

Skills

Sales experience

Track record

Sports marketing

Advertiser objectives

Consultative selling

Cross-functional teamwork

CRM proficiency

MS Office

Ad tech platforms

Salesforce

Wide Orbit

Tableau

Comscore

Monday.com

AdImpact

Tools