Multiplatform Advertising Executive (Local TV & Streaming)

TEGNA, Inc.; Jacksonville (FL); Hybrid; USD 60,000 - 100,000; Full time

Benefits offered by this job

Medical plan options

Dental and vision coverage

Disability and life insurance

401(k) with company match

Paid time off & holidays

Teladoc access

Spring Health therapy sessions

Job summary

TEGNA Inc. in Jacksonville seeks a proven Account Executive to grow new business and manage an advertising client book across broadcast TV, Premion streaming/CTV, and digital networks. You will uncover clients' marketing goals, craft multi‑platform strategies, and close deals with measurable ROI.

The role requires a track record of meeting revenue targets, strong prospecting, and excellent relationship skills to expand partnerships with local businesses and agencies.

Qualifications

• 5+ years of media, digital, or advertising sales with a proven revenue track record.
• Ability to prospect, open new business, and build a self-sustaining pipeline.
• Command of the modern media landscape: TV, streaming/CTV, digital video, display, social, and content.
• Experience selling to business owners and/or agencies in strategic pitches.
• Strong negotiation, presentation, and relationship-building skills.

Responsibilities

• Drive new business: build and maintain a strong pipeline of local and regional advertisers across broadcast TV, Premion streaming/CTV and digital.
• Sell strategically and consultatively: uncover client goals and architect tailored, multi‑platform solutions with measurable outcomes.
• Own the full sales cycle: prospect, qualify, present, negotiate and close with revenue targets in view.
• Grow and defend the book: turn accounts into long-term partnerships and upsell/cross-sell across the portfolio.
• Pitch with data: build insight-driven proposals showing ROI from reach and connected-TV targeting.
• Run your business: manage pipeline, forecast, and coordinate with account, creative, and product teams to deliver campaigns.

Skills

Media sales

Prospecting

CRM

Negotiation

Pitching

Tools

CRM

Microsoft Office

Google Analytics

DSPs/SSPs

Job description

TEGNA Inc. in Jacksonville seeks a proven Account Executive to grow new business and manage an advertising client book across broadcast TV, Premion streaming/CTV, and digital networks. You will uncover clients' marketing goals, craft multi‑platform strategies, and close deals with measurable ROI.

The role requires a track record of meeting revenue targets, strong prospecting, and excellent relationship skills to expand partnerships with local businesses and agencies.