Cross-Platform Ad Sales Executive – TV/CTV Growth

TEGNA Inc.; San Diego (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

TEGNA Inc. in San Diego is seeking a proven, results-driven Account Executive to grow new business and manage a book of advertising clients across broadcast TV, Premion streaming/CTV and digital. You’ll walk into business owner’s offices or agency pitches, tailoring multi-platform solutions to win budgets.

You will leverage 3-5+ years of media or ad sales experience, build a self-sustaining pipeline, and turn data into a clear ROI story while meeting revenue targets.

Qualifications

• 3-5+ years of media, digital, or advertising sales with proven revenue results.
• Ability to prospect, open new business, and build a self-sustaining pipeline.
• Command of broadcast TV, streaming/CTV, programmatic, digital video, display, social, and content.
• Experience selling to business owners and/or agencies and leading strategic pitches.
• Strong negotiation, presentation, and relationship-building skills.
• Fluency in turning data and analytics into an ROI story clients believe.

Responsibilities

• Driven new business: build and maintain a strong pipeline of local and regional advertisers across broadcast TV, Premion streaming/CTV and digital.
• Sell strategically and consultatively: uncover client goals and architect tailored, multi-platform solutions tied to outcomes.
• Own the full sales cycle: prospect, qualify, present, negotiate and close while meeting targets.
• Grow and defend the book: turn accounts into long-term partnerships with smart upsell and cross-sell.
• Pitch with data: build insight-driven proposals showing how reach and targeting deliver ROI.
• Run your business: manage pipeline, forecast, and coordinate with teams to deliver campaigns.

Skills

Pipeline development

Prospecting

Negotiation

Presentation

Relationship-building

Data-driven ROI

CRM proficiency

Travel readiness

Tools

CRM

Microsoft Office

Google Analytics

DSP/SSP tools

Job description

TEGNA Inc. in San Diego is seeking a proven, results-driven Account Executive to grow new business and manage a book of advertising clients across broadcast TV, Premion streaming/CTV and digital. You’ll walk into business owner’s offices or agency pitches, tailoring multi-platform solutions to win budgets.

You will leverage 3-5+ years of media or ad sales experience, build a self-sustaining pipeline, and turn data into a clear ROI story while meeting revenue targets.