Sports Partnership Account Executive

Tegna; Denver (CO); Vor Ort; USD 120.000 - 200.000; Vollzeit

Benefits dieser Stelle

Health insurance

Dental & vision

401(k) match

Teladoc access

Spring Health

Paid time off

Paid holidays

Zusammenfassung

TEGNA Inc. in Denver is seeking a Sports Partnership Account Executive to drive sports revenue and manage advertiser opportunities across 9NEWS and the multiplatform sports portfolio.

You will join Account Executives on calls as the sports subject matter expert, shaping opportunities and advancing business with creative, measurable solutions. Success comes from collaborative selling, strategic sports marketing, disciplined follow-through, and turning linear TV, digital, streaming, and OTT into

Qualifikationen

• Minimum of 5 years of sales experience in a fast-paced sports-centric media environment.
• Proven track record of meeting or exceeding sales goals and developing new business opportunities.
• Strong understanding of sports marketing, fan engagement, sponsorship packaging, and advertiser strategy.
• Ability to translate advertiser objectives into creative, actionable, and measurable sports marketing solutions.
• Confident presenter and consultative seller with strong written and verbal communication skills.
• Demonstrated ability to collaborate with Account Executives, sales leaders, and cross-functional teams.
• Strong organization, follow-through, and ability to manage multiple priorities, deadlines, proposals, and active sales opportunities.
• Proficiency with Microsoft Office Suite and CRM systems; experience with Wide Orbit Sales, Salesforce, Wide Orbit Analytics, Comscore, Monday.com, AdImpact, Tableau, or similar platforms preferred.
• Positive, adaptable, and solutions-oriented in a fast-moving sales environment.

Aufgaben

• Partner with the team of Account Executives to identify, develop, and close sports advertising revenue from new and existing clients.
• Join Account Executives on client sales calls as the sports subject matter expert, helping uncover needs, shape opportunities, and advance business.
• Support Account Executives throughout the sales process, from targeted prospecting and pre-call planning through proposal development, presentation, negotiation, and post-sale transition.
• Identify market potential, category opportunities, and competitive insights that help grow sports revenue and expand advertiser participation.
• Develop strategic, insight-driven sports marketing solutions tied to key properties including the Denver Broncos, Denver Nuggets, Colorado Avalanche, Colorado Rockies, NBC Olympics, NBC Sunday Night Football, NBA on NBC, MLB on NBC, NBC PGA Tournaments, Premion OTT Sports programming, and additional sports programming connected with 9NEWS.
• Create custom campaigns and sponsorship concepts that meet client needs across broadcast, digital, streaming, OTT, and content sponsorships.
• Upsell current clients across the full 9NEWS sports and media product line.
• Collaborate with sales leadership, marketing, research, production, digital, and operations teams to build integrated campaigns.
• Maintain strong relationships with clients, agencies, league/team contacts, and internal stakeholders.
• Manage CRM activity, pipeline, forecasts, and sports revenue updates.
• Represent 9NEWS at client events, networking opportunities, and sports-related hospitality as needed.

Kenntnisse

Sales experience

Track record

Sports marketing

Advertiser objectives

Consultative selling

Cross-functional teamwork

CRM proficiency

MS Office

Ad tech platforms

Salesforce

Wide Orbit

Tableau

Comscore

Monday.com

AdImpact

Tools

Salesforce

Wide Orbit

Tableau

Comscore

Monday.com

AdImpact

Jobbeschreibung

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

The Sports Partnership Account Executive is responsible forachieving or exceeding sports revenue goalsby partnering witha team ofAccount Executives to develop and close new and existing advertiser opportunities across 9NEWS and TEGNA’s multiplatform sports portfolio.

You’ll join Account Executives on sales calls, build strategic sports marketing solutions, and help advertisers connect with passionate fans through premier sports properties including the Denver Broncos, Denver Nuggets, Colorado Avalanche, Colorado Rockies,NBC Sports Properties,PremionOTTSportsprogramming,and other sports properties connected with 9NEWS.

Success in this role comes from strong sales collaboration, creative sports strategy, disciplined follow-through, and the ability to turnlinear TV, content sponsorships, digital, streaming,andOTT opportunities, including PREMION,into compelling advertising solutions that drive revenue growth and measurable client outcomes.

Responsibilities

• Partner withthe team ofAccount Executives toidentify, develop, and close sports advertising revenue from new and existing clients.
• Join Account Executives on client sales calls as the sports subject matter expert, helping uncover needs, shape opportunities, and advance business.
• Support Account Executives throughout the sales process, from targeted prospecting and pre-call planning through proposal development, presentation, negotiation, and post-sale transition.
• Identifymarket potential, category opportunities, and competitive insights that help grow sports revenue and expand advertiser participation.
• Develop strategic, insight-driven sports marketing solutions tied to key properties including the Denver Broncos, Denver Nuggets, Colorado Avalanche, Colorado Rockies, NBC Olympics, NBC Sunday Night Football, NBA on NBC, MLB on NBC, NBC PGA Tournaments,PremionOTT Sports programming, and additional sports programming connected with 9NEWS.
• Create custom campaigns and sponsorship concepts that meet client needs across broadcast, digital, streaming, OTT, and content sponsorships.
• Upsell current clients across the full 9NEWS sports and media product line.
• Collaborate with sales leadership, marketing, research, production, digital, and operations teams to build integrated campaigns.
• Maintain strong relationships with clients, agencies, league/team contacts, and internal stakeholders.
• Manage CRM activity, pipeline, forecasts, and sports revenue updates.
• Represent 9NEWS at client events, networking opportunities, and sports-related hospitality as needed.

Qualifications

• Minimum of 5 years of sales experience in a fast-paced sports-centric media environment; local market sports, broadcast, digital, streaming, agency, or sponsorship experience preferred.
• Proventrack recordof meeting or exceeding sales goals and developing new business opportunities.
• Strong understanding of sports marketing, fan engagement, sponsorship packaging, and advertiser strategy.
• Ability to translate advertiserobjectivesinto creative, actionable, and measurable sports marketing solutions.
• Confident presenter and consultative seller with strong written and verbal communication skills.
• Demonstrated ability to collaborate with Account Executives, sales leaders, and cross-functional teams.
• Strong organization, follow-through, and ability to manage multiple priorities, deadlines, proposals, and active sales opportunities.
• Proficiencywith Microsoft Office Suite and CRM systems; experience with Wide Orbit Sales, Salesforce, Wide Orbit Analytics,Comscore, Monday.com,AdImpact, Tableau, or similar platforms preferred.
• Positive, adaptable, and solutions-oriented in a fast-moving sales environment.

Supervision/Contacts

Reports to the Director of Sales at 9NEWS and works closely withSales Management,Account ExecutiveTeam, clients, agencies, internal marketing and production teams, and external sports partners.

Competitive compensation includesbasesalary plusan incentiveplantied to sports revenue growth, sales collaboration, and overall performance.On-target compensation rangeof $150,000-$200,000based on experience,qualifications, and market considerations.

Pay Range

$120,000 - $200,000 USD

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]