Strategic Digital Media Sales Executive

TEGNA, Inc.; Davenport (IA); Hybrid; USD 65,000 - 110,000; Full time

Job summary

TEGNA Inc. seeks a driven technology or digital media sales account executive to grow revenue through digital and television media solutions, including streaming, display, and content partnerships. You will identify opportunities, pitch tailored strategies, and manage campaigns to maximize ROI for clients.

The role requires a proven digital sales background, strong relationship-building skills, and the ability to analyze data to inform campaigns and upsell services across multiple channels.

Qualifications

• 3+ years of experience in digital media sales or advertising.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of digital marketing channels and trends.
• Excellent communication and negotiation skills.
• Ability to interpret data and analytics for insights.
• Proficient in CRM software and Office tools; travel locally as needed.

Responsibilities

• Drive sales by identifying and securing new business opportunities across digital channels.
• Develop and nurture long-term client relationships and upsell opportunities.
• Provide consultative solutions aligned with client goals and market trends.
• Research industry trends to build a strong sales pipeline.
• Craft compelling proposals and pitch campaigns with ROI insights.
• Collaborate with teams to ensure campaign execution and optimization.
• Regularly report on targets, performance, and metrics to stakeholders.

Skills

Digital media sales

Sales targets

Digital marketing channels

Communication

Data analytics

CRM software

Valid driver’s license

Local travel

Tools

CRM software

Microsoft Office Suite

Ad management tools

Job description

TEGNA Inc. seeks a driven technology or digital media sales account executive to grow revenue through digital and television media solutions, including streaming, display, and content partnerships. You will identify opportunities, pitch tailored strategies, and manage campaigns to maximize ROI for clients.

The role requires a proven digital sales background, strong relationship-building skills, and the ability to analyze data to inform campaigns and upsell services across multiple channels.