Senior VAR Partner Marketing Lead - Demand Gen & Growth

Sage City; Austin (TX); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Flexible working

Volunteer hours

Job summary

Sage is expanding its Partner Marketing team to support VAR partners selling AI-powered ERP solutions. This senior role focuses on demand generation, campaign strategy, and performance dashboards, with a high-touch, consultative approach to partner relationships.

Hybrid work model with 3 days on-site in Austin or Atlanta, requiring 5+ years in B2B SaaS marketing and strong cross-functional collaboration to drive measurable pipeline and revenue growth.

Qualifications

• 5+ years as a channel/partner marketing manager or demand gen marketer.
• Experience marketing B2B SaaS software solutions.
• Demand marketing expertise including lead flow, campaigns and tactics.
• Ability to track funnel performance from MQL through SQL and optimize programs.
• Consultative, trust-based partner relationships with cross-functional collaboration.
• Strong communication skills and proactive problem-solving.

Responsibilities

• Plan and execute partner marketing programs to drive pipeline.
• Lead co-marketing with VAR partners and MDF utilization.
• Develop insight-driven partner campaigns and optimize channels.
• Build dashboards and conduct quarterly reviews to identify growth.
• Collaborate with Partner Account Managers and Product Marketing.

Skills

Channel marketing

Partner marketing

Demand generation

Campaign planning

Data-driven

Job description

Sage is expanding its Partner Marketing team to support VAR partners selling AI-powered ERP solutions. This senior role focuses on demand generation, campaign strategy, and performance dashboards, with a high-touch, consultative approach to partner relationships.

Hybrid work model with 3 days on-site in Austin or Atlanta, requiring 5+ years in B2B SaaS marketing and strong cross-functional collaboration to drive measurable pipeline and revenue growth.