Partner Marketing Lead – SaaS Growth & Demand

Sage; Austin (TX); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive bonuses

Health, dental, and vision coverage

401(k) retirement match

32 days paid time off

Parental leave

Work Away Program

Volunteer hours via Sage Foundation

Tuition reimbursement

Wellness rewards program

Job summary

Sage is seeking a Senior Channel/Partner Marketer to drive demand programs for VAR partners and accelerate pipeline for Sage Intacct & Sage X3. You will influence partner campaigns, analyze funnel performance, and collaborate with cross-functional teams to deliver measurable revenue growth.

The role requires strong GTM strategy, consultative partner relationships, and a data-driven mindset in a hybrid environment (Austin or Atlanta). Join a global SaaS leader focused on AI-powered ERP solutions.

Qualifications

• 5 years of experience as a channel/partner marketing manager for software reseller partners OR demand generation marketing manager.
• Experience marketing B2B SaaS / software solutions
• Demand marketing expertise including lead flow, campaign strategies and tactics.
• Experience tracking integrated campaign and funnel performance - from MQL through SQL - and using analysis to identify gaps, measure results, and optimize co-marketing programs
• Ability to build trusted, consultative partner relationships and influence adoption of marketing programs to deliver measurable results.
• Excellent cross-functional collaboration and effective communication skills.
• Creative problem-solving abilities and a bias for action.

Responsibilities

• Collaborate with US VAR partners to plan and execute co-marketing campaigns that drive demand and generate sales qualified opportunities (SQOs).
• Serve as the primary marketing contact for assigned VAR partners, fostering strong relationships and ensuring alignment with Sage's strategic goals.
• Collaborate with Partner Sales, Product Marketing, and internal Performance Marketing teams to support partner marketing initiatives and campaigns.
• Provide strategic and consultative guidance to partners on marketing best practices, campaign execution, and performance optimisation.
• Track, measure, and report on partner campaign performance and planned activities, including insights into what's working well and where improvements are needed.
• Manage partner MDF (Market Development Funds) and ensure effective utilisation and ROI.
• Support partner enablement through marketing content, tools, and training.
• Lead monthly and quarterly business reviews with partners and Sage Partner Sales Leadership to assess marketing impact and identify growth opportunities.
• Stay current on industry trends and competitor activities to inform partner strategies.

Job description

Sage is seeking a Senior Channel/Partner Marketer to drive demand programs for VAR partners and accelerate pipeline for Sage Intacct & Sage X3. You will influence partner campaigns, analyze funnel performance, and collaborate with cross-functional teams to deliver measurable revenue growth.

The role requires strong GTM strategy, consultative partner relationships, and a data-driven mindset in a hybrid environment (Austin or Atlanta). Join a global SaaS leader focused on AI-powered ERP solutions.