Senior Demand Generation Marketing Manager

Sage City; Atlanta (GA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Annual bonuses

Health, dental, and vision coverage

401(k) retirement match

32 days paid time off

Parental leave (18 weeks)

Work Away Program

Sage Foundation volunteering

Tuition reimbursement

Wellness rewards

Job summary

Sage is seeking a Senior Demand Generation Marketing Manager to shape and optimize full-funnel demand for our ERP solutions in the U.S. This hybrid role demands ownership of multi-channel programs, ABM motions, and cross-functional collaboration with Product Marketing and Sales to drive pipeline and revenue.

You’ll lead data-driven optimization across channels, leveraging AI and automation to improve conversion, lead quality, and handoffs, while guiding specialist execution teams for scalable

Qualifications

• 6+ years of B2B SaaS full-funnel demand generation.
• Experience with multi-channel demand generation across email, webinars, events, paid media, search, and content syndication.
• Proven ability to optimize full-funnel performance from lead to opportunity.
• Strong analytical mindset with CRM, analytics, and AI-enabled marketing tools.
• Experience supporting ABM motions and account-based strategies.

Responsibilities

• Own the full-funnel demand generation strategy across inbound and outbound motions.
• Partner with Sales and BDR/SDR teams to align prioritization and pipeline goals.
• Develop multi-channel demand strategies across email, paid media, webinars, events, search, organic, and content.
• Partner with Product Marketing and Sales to refine messaging and align programs with priorities.
• Optimize funnel performance by identifying gaps and improving lead quality, conversion, and pipeline impact.

Skills

B2B SaaS demand gen

Multi-channel strategy

ABM experience

Analytics & AI tools

Cross-functional collaboration

Tools

CRM software

Analytics tools

AI marketing tools

Job description

Job Description We're hiring a Senior Demand Generation Marketing Manager to shape and optimize the net-new prospect demand strategy for our ERP solutions across key verticals in the U.S. market.As a senior individual contributor reporting to a Director, you will develop and optimize full-funnel demand programs that drive performance from demand creation and lead acquisition through sales-qualified opportunity creation. You will translate business priorities into demand strategies and clear campaign briefs, guide cross-functional execution, manage priorities and dependencies, and use performance insights to continuously optimize programs and funnel outcomes.You will partner closely with Product Marketing, Sales, Marketing Operations, Campaigns & Digital Hub Teams to align strategy, optimize lead flow, strengthen the marketing-to-sales handoff, and identify opportunities to improve conversion, pipeline impact, and overall demand performance.This is a strong opportunity for a hands-on B2B SaaS marketer who wants meaningful ownership of demand strategy, performance, and optimization while guiding activation through specialist execution teams. Our teams are moving beyond traditional demand generation toward a more integrated, account-aware approach where marketers set strategic direction, identify performance gaps, define the right audiences and plays, brief execution teams, and use AI, automation, and data to improve decision-making and business outcomes.Location Requirement: Hybrid; 3 days per week from either our Atlanta or Austin office.Minimum Qualifications:• 6 + years of experience in B2B SaaS full-funnel demand generation marketing, including exposure to ABM motions.• Experience developing multi-channel demand generation strategies across channels such as email, webinars, events, paid media, organic, search, and content syndication.• Proven ability to optimize full-funnel performance from lead acquisition through sales-qualified opportunity creation.• Strong analytical mindset with proficiency in CRM, analytics, and AI-enabled marketing tools, using data to identify funnel gaps, diagnose performance, and determine where to optimize.• Strong understanding of the B2B SaaS acquisition funnel, including demand creation, lead quality, conversion, sales-qualified opportunities, pipeline influence, and sales handoff within complex, higher-consideration buying motions.• Proactive approach to identifying funnel gaps, solving performance challenges, and improving measurable outcomes across demand generation, ABM programs, and opportunity creation.• Experience supporting ABM motions, including audience segmentation, account prioritization, coordinated account plays, and sales alignment.• High emotional intelligence and strong communication skills, with a collaborative, cross-functional working style.Who is Sage & Why Join?Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.• Own demand strategy and performance without being buried in campaign production, with specialist teams supporting execution.• Help shape Sage’s evolving account-based motion and how inbound demand generation and outbound ABM work together across the funnel.• Influence a more modern demand generation model using AI, automation, and data to improve decisions, pipeline performance, and revenue impact.Key Responsibilities • Own the full-funnel demand generation strategy across inbound and outbound motions, developing and optimizing integrated, multi-channel inbound programs and outbound account-based marketing (ABM) plays that drive engagement, pipeline creation, opportunity progression, and revenue.• Partner closely with Sales and BDR/SDR teams to align account prioritization, target audiences, outbound motions, campaign priorities, and pipeline goals.• Develop multi-channel demand strategies across email, paid media, webinars, events, search, organic, content, and other relevant channels, partnering with Campaigns and Digital Marketing teams to translate strategy into coordinated execution.• Partner with Product Marketing and Sales to develop vertical and audience strategies, refine messaging, and ensure demand programs align to market priorities and pipeline goals.• Optimize full-funnel performance by identifying gaps across lead acquisition, qualification, opportunity creation, and progression, and developing strategies to improve lead quality, conversion, and pipeline impact.• Use performance data, attribution, predictive insights, and forecasting to evaluate demand performance, identify opportunities, and continuously optimize programs and investment.• Maintain visibility into lead flow, marketing-to-sales handoffs, attribution, and conversion performance to identify friction and improve alignment across the funnel.• Use automation and AI-enabled capabilities to improve how demand strategies and plays are planned, briefed, scaled, measured, and optimized.• Support scalable processes, systems, and ways of working that improve the speed, consistency, and effectiveness of demand generation.• Translate performance data into clear, actionable insights and recommendations for cross-functional stakeholders and leadership.Benefits? We have plenty.• Competitive annual bonuses• Comprehensive health, dental, and vision coverage• 401(k) retirement match (100% matching up to 4%)• 32 days paid time off (22 personal days & 10 national holidays)• 18 weeks of paid parental leave (offered 1 year after the start date)• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)• Sage Foundation: 5 days paid yearly to volunteer• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)#LI-CH1