Senior Partner Marketing Manager, VARs - Demand Gen

Sage; Austin (TX); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive bonuses

Health, dental, and vision coverage

401(k) retirement match

32 days paid time off

Parental leave

Work Away Program

Volunteer hours via Sage Foundation

Tuition reimbursement

Wellness rewards program

Job summary

Sage is seeking a Senior Channel/Partner Marketer to drive demand programs for VAR partners and accelerate pipeline for Sage Intacct & Sage X3. You will influence partner campaigns, analyze funnel performance, and collaborate with cross-functional teams to deliver measurable revenue growth.

The role requires strong GTM strategy, consultative partner relationships, and a data-driven mindset in a hybrid environment (Austin or Atlanta). Join a global SaaS leader focused on AI-powered ERP solutions.

Qualifications

• 5 years of experience as a channel/partner marketing manager for software reseller partners OR demand generation marketing manager.
• Experience marketing B2B SaaS / software solutions
• Demand marketing expertise including lead flow, campaign strategies and tactics.
• Experience tracking integrated campaign and funnel performance - from MQL through SQL - and using analysis to identify gaps, measure results, and optimize co-marketing programs
• Ability to build trusted, consultative partner relationships and influence adoption of marketing programs to deliver measurable results.
• Excellent cross-functional collaboration and effective communication skills.
• Creative problem-solving abilities and a bias for action.

Responsibilities

• Collaborate with US VAR partners to plan and execute co-marketing campaigns that drive demand and generate sales qualified opportunities (SQOs).
• Serve as the primary marketing contact for assigned VAR partners, fostering strong relationships and ensuring alignment with Sage's strategic goals.
• Collaborate with Partner Sales, Product Marketing, and internal Performance Marketing teams to support partner marketing initiatives and campaigns.
• Provide strategic and consultative guidance to partners on marketing best practices, campaign execution, and performance optimisation.
• Track, measure, and report on partner campaign performance and planned activities, including insights into what's working well and where improvements are needed.
• Manage partner MDF (Market Development Funds) and ensure effective utilisation and ROI.
• Support partner enablement through marketing content, tools, and training.
• Lead monthly and quarterly business reviews with partners and Sage Partner Sales Leadership to assess marketing impact and identify growth opportunities.
• Stay current on industry trends and competitor activities to inform partner strategies.

Job description

Job Description

We're looking for B2B/SaaS, Senior Channel / Partner Marketers or Demand Gen Marketers with strong GTM demand gen strategies, consultative skills and a data-driven, performance-focused mindset to join our Partner Marketing team. Our Value-Added Reseller (VAR) Partners are central to Sage's growth and how we bring our Sage Intacct & Sage X3 solution to market. Partner Marketing exists to empower these partners by helping them market and sell Sage solutions more effectively and confidently. As Sage deepens its investment in the partner ecosystem and enters a new era defined by practical, trustworthy AI, we're expanding our Partner Marketing team to support our VAR (value-added reseller) partners who sell and implement our AI-Powered ERP solutions. The focus of our partner marketers is on helping our reseller (VAR) partners to build and execute demand programs that actually convert - guiding campaign strategy, analyzing funnel performance from MQL through SQO, and advising partners on how to improve, accelerating pipeline, driving measurable results that fuels revenue growth (net-new customers) for partners and in-turn Sage. A big part of this role is building strong, trusted relationships with an assigned set of reseller partners (around 8-12 partners) and acting as a strategic marketing advisor while working closely with our Partner Account Managers and Product Marketing team internally. It's a high touch, hands-on role with pipeline impact - campaign planning, MDF utilization, performance dashboards, and quarterly reviews to identify where growth can be unlocked.

Location Requirement: Hybrid 3 days per week from either our Austin office (405 Colorado St.) or Atlanta office (Ponce City Market)

Minimum Qualifications

• 5 years of experience as a channel/partner marketing manager for software reseller partners OR demand generation marketing manager.
• Experience marketing B2B SaaS / software solutions
• Demand marketing expertise including lead flow, campaign strategies and tactics.
• Experience tracking integrated campaign and funnel performance - from MQL through SQL - and using analysis to identify gaps, measure results, and optimize co-marketing programs
• Ability to build trusted, consultative partner relationships and influence adoption of marketing programs to deliver measurable results.
• Excellent cross-functional collaboration and effective communication skills.
• Creative problem-solving abilities and a bias for action.

Why Sage?

Sage helps small to medium-size businesses to succeed with AI-powered Accounting & ERP software. Knowing that over 6M of our global customers depend on our solutions motivates us to keep innovating so they keep growing with confidence. Sage Copilot for Sage Intacct: https://www.sage.com/en-us/sage-copilot/

You'll have the opportunity to grow and develop your career at a stable, global SaaS company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is guided by our mantra and values: We Do the Right Thing: We are Human, We are Bold, We create Trust & We Simplify. We support flexible working and encourage giving back globally by offering every employee 40 paid volunteer hours per year to make a difference in our communities through Sage Foundation.

Key Responsibilities

• Collaborate with US VAR partners to plan and execute co-marketing campaigns that drive demand and generate sales qualified opportunities (SQOs).
• Serve as the primary marketing contact for assigned VAR (value-added reseller) partners, fostering strong relationships and ensuring alignment with Sage's strategic goals.
• Collaborate with Partner Sales, Product Marketing, and internal Performance Marketing teams to support partner marketing initiatives and campaigns.
• Provide strategic and consultative guidance to partners on marketing best practices, campaign execution, and performance optimisation.
• Track, measure, and report on partner campaign performance and planned activities, including insights into what's working well and where improvements are needed.
• Manage partner MDF (Market Development Funds) and ensure effective utilisation and ROI.
• Support partner enablement through marketing content, tools, and training.
• Lead monthly and quarterly business reviews with partners and Sage Partner Sales Leadership to assess marketing impact and identify growth opportunities.
• Stay current on industry trends and competitor activities to inform partner strategies.

Benefits? We have plenty.

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)