Demand Generation Marketing Manager

Sage; Atlanta (GA); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive bonuses

Health, dental, and vision coverage

401(k) retirement match

32 days PTO including holidays

Parental leave

Job summary

Sage is seeking a Demand Generation Marketing Manager to shape and optimize the net-new prospect demand strategy for Sage Intacct in the U.S. market, a data-led, ABX-oriented growth model.

This hybrid role collaborates with Product Marketing, Sales, Marketing Ops, Campaigns Hub, and Digital Hub to align strategy and improve lead flow, conversion, and pipeline impact using AI-enabled capabilities.

Qualifications

• 4+ years of B2B demand gen experience targeting net-new prospects.
• Experience owning full-funnel, multi-channel campaigns across email, webinars/events, paid media, organic, search, or content syndication.
• Ability to quantify campaign impact with metrics and revenue influence.
• Experience supporting ABM/audience segmentation and sales alignment.
• Strong analytical mindset; proficient with CRM, analytics, and AI tools.
• Collaborative, proactive communicator with cross-functional work style.

Responsibilities

• Develop and execute end-to-end multi-channel marketing strategies to drive pipeline.
• Support ABM growth plays and prioritize target accounts.
• Identify funnel gaps and improve conversions with data, automation and AI.
• Partner with Product Marketing, Sales, and Marketing Ops on vertical strategies.
• Own campaign lifecycle from ideation to opportunity creation and handoff.
• Monitor performance, forecast outcomes, and drive continuous improvement.
• Standardize processes and leverage automation to speed execution.
• Translate performance data into actionable insights for stakeholders.

Skills

B2B demand gen

Multi-channel campaigns

ABM / account-based

Analytics mindset

CRM proficiency

AI-enabled marketing tools

Cross-functional collaboration

Communication skills

Tools

CRM platforms

Marketing analytics tools

AI marketing tools

Job description

Job Description

We're hiring a Demand Generation Marketing Manager to help shape and optimize the net-new prospect demand strategy for Sage Intacct, our B2B SaaS AI-powered Financial Management solution, across key verticals in the U.S. market.

In this individual contributor role reporting into a Senior Manager, you will own demand strategies and plays that improve full-funnel performance from demand generation and lead acquisition through sales-qualified opportunity creation. You will help advance a more account-aware, ABX-oriented growth model by using data, audience insights, automation, and AI-enabled capabilities to identify priority segments, improve conversion, increase lead quality, and drive measurable pipeline impact.

This role also closely collaborates with Product Marketing, Sales, Marketing Ops, Campaigns Hub, and Digital Hub teams to align strategy, optimize lead flow, strengthen marketing-to-sales handoff, and continuously improve performance through a system-driven, data-led approach.

This is a rare opportunity for a data-led B2B SaaS marketer who wants to be a part of a more modern demand gen/growth marketing model. Our teams are moving beyond traditional demand generation toward a more integrated, account-aware approach where marketers set strategic direction, identify performance gaps, activate the right audiences, and use AI and automation to scale execution, improve decision‑making, and optimize business outcomes.

The ideal candidate has at least 4 years of experience owning B2B multi-channel demand generation or performance marketing plays across channels such as email, webinars/events, paid media, organic, search, and content syndication. You are a proactive, analytical marketer who can connect strategy to execution, use data to diagnose problems and improve performance, collaborate across functions, and apply AI-enabled tools thoughtfully to increase speed, scale, and consistency.

Location Requirement: Hybrid; 3 days per week from either our Atlanta, Austin or Toronto office.

Required Qualifications

• You have at least 4 years of experience in B2B demand generation marketing targeting net-new prospects.
• You have owned full-funnel, multi-channel demand generation campaigns and programs-from lead acquisition through sales-qualified opportunity-across channels such as email, webinars/events, paid media, organic, search, or content syndication.
• You can speak to the numbers behind your campaigns, including the metrics you tracked, what the results showed, the changes you made, and how the work contributed to qualified opportunities, pipeline, or revenue.
• You have experience supporting account-aware or ABM-style marketing motions, including audience segmentation, account prioritization, coordinated plays, and sales alignment.
• You bring a strong analytical mindset and are proficient with CRM, analytics, and AI-enabled marketing tools, using data to identify funnel gaps, diagnose performance, and determine where to optimize.
• You are a proactive problem solver and effective communicator who works collaboratively across functions to move shared priorities forward and deliver measurable results.
• You are known for your high emotional intelligence, effective communication skills with a collaborative, cross‑functional approach to working style.

Who is Sage & Why Join?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.

• Build the skills shaping the next generation of B2B marketing: Go beyond traditional campaign execution by working across AI, automation, account-aware marketing, audience strategy, funnel optimization, and data‑led decision‑making.
• Work on one of Sage’s highest-priority growth products: Sage Intacct is a flagship product with strong executive focus, continued investment, and a competitive position in the financial management software market.
• See and influence the business impact of your work: Work across the full acquisition funnel with Sales, Product Marketing, Marketing Ops, Digital, and Campaign teams, with success connected to lead quality, qualified opportunities, pipeline, and revenue.

Key Responsibilities

• Develop and execute end-to-end multi-channel marketing strategies that generate demand, create intent, and drive pipeline and revenue outcomes.
• Support ABM growth plays by identifying priority audiences, aligning cross-functional inputs, and coordinating campaigns that move target accounts through the funnel.
• Optimize the full marketing funnel by identifying gaps, diagnosing root causes, and improving conversion through data, automation, and practical AI-enabled insights.
• Partner with Product Marketing, Sales, and Marketing Operations on vertical strategies, messaging, and pipeline goals.
• Own multi-channel (email, webinar, event, paid, organic, etc.) campaign lifecycle from ideation through execution to opportunity creation and sales handoff.
• Leverage data and predictive insights to monitor performance, forecast outcomes, and drive continuous improvement.
• Improve speed, consistency, and execution quality by using scalable systems, standardized processes, automation, and AI-enabled workflows where they create clear business value.
• Use data, automation, and AI-enabled tools to improve how strategy and plays are planned, briefed, measured, and optimized.
• Maintain visibility into lead flow, attribution, and conversion performance to ensure marketing-to-sales alignment.
• Translate performance data into clear, actionable insights for stakeholders and leadership.

Benefits?

We have plenty.

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)