Senior Demand Generation Marketing Manager

Sage; Atlanta (GA); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive annual bonuses

Health, dental, and vision coverage

401(k) retirement match

32 days paid time off

18 weeks paid parental leave

Work Away Program

Sage Foundation: 5 days volunteering

Tuition reimbursement

Wellness Rewards Program

Job summary

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. This Senior Demand Generation Marketing Manager will own the full-funnel demand strategy across inbound and outbound ABM programs to drive engagement and revenue.

You’ll partner with Sales, Product Marketing, and Digital teams to translate strategy into coordinated execution. Location is hybrid (Atlanta or Austin) with three days in-office.

Qualifications

• 6+ years in B2B SaaS full-funnel demand generation, including ABM exposure.
• Experience across email, webinars, events, paid media, organic, search, and content syndication.
• Proven ability to optimize from lead acquisition to sales-qualified opportunities.
• Strong analytics with CRM proficiency and data-driven optimization.
• Solid understanding of B2B SaaS acquisition funnel and pipeline influence.
• Proactive in identifying funnel gaps and improving outcomes in ABM programs.
• Experience supporting ABM motions with audience segmentation and account plays.
• High EI and cross-functional collaboration.

Responsibilities

• Own the full-funnel demand generation strategy across inbound and outbound ABM programs to drive pipeline and revenue.
• Partner with Sales and BDR/SDR to align prioritization and campaign priorities.
• Develop multi-channel demand strategies across email, paid media, webinars, events, search, org content.
• Collaborate with Product Marketing and Sales to align messaging to market priorities.
• Use performance data and forecasting to optimize programs.
• Maintain visibility into lead flow and marketing-to-sales handoffs.
• Leverage automation and AI to scale demand plays.
• Support scalable processes improving speed and effectiveness.
• Translate performance data into actionable insights for leadership.

Skills

Demand generation

Full-funnel marketing

ABM motions

Multi-channel campaigns

Analytics & CRM

Cross-functional collaboration

Tools

CRM

AI-enabled marketing tools

Job description

We're hiring a B2B, SaaS Senior Demand Generation Marketing Manager to shape and optimize the net-new prospect demand strategy for our ERP solutions across key verticals in the U.S. market.

As a senior individual contributor reporting to a Director, you will develop and optimize full-funnel demand programs that drive performance from demand creation and lead acquisition through sales-qualified opportunity creation. You will translate business priorities into demand strategies and clear campaign briefs, guide cross-functional execution, manage priorities and dependencies, and use performance insights to continuously optimize programs and funnel outcomes.

You will partner closely with Product Marketing, Sales, Marketing Operations, Campaigns & Digital Hub Teams to align strategy, optimize lead flow, strengthen the marketing-to-sales handoff, and identify opportunities to improve conversion, pipeline impact, and overall demand performance.

This is a strong opportunity for a hands‑on B2B SaaS marketer who wants meaningful ownership of demand strategy, performance, and optimization while guiding activation through specialist execution teams.

Our teams are moving beyond traditional demand generation toward a more integrated, account based approach - setting strategic direction, identify performance gaps, define the right audiences and plays, brief execution teams, and use AI agents and data to improve decision‑making and business outcomes.

Location Requirement: Hybrid; 3 days per week from either our Atlanta or Austin office.

Minimum Qualifications:

• 6 + years of experience in B2B SaaS full-funnel demand generation marketing, including exposure to ABM motions.
• Experience developing multi-channel demand generation strategies across channels such as email, webinars, events, paid media, organic, search, and content syndication.
• Proven ability to optimize full-funnel performance from lead acquisition through sales-qualified opportunity creation.
• Strong analytical mindset with proficiency in CRM, analytics, and AI-enabled marketing tools, using data to identify funnel gaps, diagnose performance, and determine where to optimize.
• Strong understanding of the B2B SaaS acquisition funnel, including demand creation, lead quality, conversion, sales-qualified opportunities, pipeline influence, and sales handoff within complex, higher-consideration buying motions.
• Proactive approach to identifying funnel gaps, solving performance challenges, and improving measurable outcomes across demand generation, ABM programs, and opportunity creation.
• Experience supporting ABM motions, including audience segmentation, account prioritization, coordinated account plays, and sales alignment.
• High emotional intelligence and strong communication skills, with a collaborative, cross-functional working style.

Who is Sage & Why Join?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.

• Own demand strategy and performance without being buried in campaign production, with specialist teams supporting execution.
• Help shape Sage’s evolving account-based motion and how inbound demand generation and outbound ABM work together across the funnel.
• Influence a more modern demand generation model using AI, automation, and data to improve decisions, pipeline performance, and revenue impact.

Key Responsibilities

• Own the full-funnel demand generation strategy across inbound and outbound motions, developing and optimizing integrated, multi-channel inbound programs and outbound account-based marketing (ABM) plays that drive engagement, pipeline creation, opportunity progression, and revenue.
• Partner closely with Sales and BDR/SDR teams to align account prioritization, target audiences, outbound motions, campaign priorities, and pipeline goals.
• Develop multi-channel demand strategies across email, paid media, webinars, events, search, organic, content, and other relevant channels, partnering with Campaigns and Digital Marketing teams to translate strategy into coordinated execution.
• Partner with Product Marketing and Sales to develop vertical and audience strategies, refine messaging, and ensure demand programs align to market priorities and pipeline goals.
• Optimize full-funnel performance by identifying gaps across lead acquisition, qualification, opportunity creation, and progression, and developing strategies to improve lead quality, conversion, and pipeline impact.
• Use performance data, attribution, predictive insights, and forecasting to evaluate demand performance, identify opportunities, and continuously optimize programs and investment.
• Maintain visibility into lead flow, marketing-to-sales handoffs, attribution, and conversion performance to identify friction and improve alignment across the funnel.
• Use automation and AI-enabled capabilities to improve how demand strategies and plays are planned, briefed, scaled, measured, and optimized.
• Support scalable processes, systems, and ways of working that improve the speed, consistency, and effectiveness of demand generation.
• Translate performance data into clear, actionable insights and recommendations for cross-functional stakeholders and leadership.

Benefits? We have plenty.

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)