AI-Powered ABM Demand Gen Manager (Hybrid)

Sage City; Austin (TX); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive annual bonuses

Health, dental, and vision coverage

401(k) retirement match

32 days paid time off

18 weeks of paid parental leave

Work Away Program

Job summary

Sage is seeking a Demand Generation Marketing Manager to shape and optimize net-new prospect demand for Sage Intacct, a B2B SaaS AI-powered financial management solution. The role blends data-driven strategy with hands-on execution across email, webinars, paid media, and content syndication to drive qualified opportunities and revenue in a hybrid, multi-office setup.

You will own full-funnel campaigns, collaborate with Product Marketing, Sales, and Marketing Ops, and use AI-enabled tools to

Qualifications

• At least 4 years of experience in B2B demand generation marketing targeting net-new prospects.
• Experience owning full-funnel, multi-channel demand generation campaigns across channels like email, webinars/events, paid media, organic, search, or content syndication.
• Experience supporting account-aware or ABM-style marketing motions, including audience segmentation and sales alignment.
• Proficiency with CRM, analytics, and AI-enabled marketing tools; ability to diagnose funnel gaps and optimize.
• Strong analytical mindset and cross-functional collaboration.

Responsibilities

• Develop and execute end-to-end multi-channel marketing strategies to generate demand and drive pipeline.
• Support ABM growth plays by identifying priority audiences and coordinating campaigns.
• Optimize the full marketing funnel by identifying gaps, diagnosing root causes, and improving conversion with automation and AI.
• Partner with Product Marketing, Sales, and Marketing Operations on vertical strategies and pipeline goals.
• Own multi-channel campaign lifecycle from ideation to execution and handoff.
• Translate performance data into actionable insights for stakeholders.

Skills

B2B demand generation

Data-driven marketing

CRM analytics

ABM / account-based marketing

Cross-functional collaboration

Tools

CRM (Salesforce)

Marketing automation

AI-enabled marketing tools

Job description

Sage is seeking a Demand Generation Marketing Manager to shape and optimize net-new prospect demand for Sage Intacct, a B2B SaaS AI-powered financial management solution. The role blends data-driven strategy with hands-on execution across email, webinars, paid media, and content syndication to drive qualified opportunities and revenue in a hybrid, multi-office setup.

You will own full-funnel campaigns, collaborate with Product Marketing, Sales, and Marketing Ops, and use AI-enabled tools to