Senior B2B Demand Gen & ABM Leader

Sage City; Atlanta (GA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Annual bonuses

Health, dental, and vision coverage

401(k) retirement match

32 days paid time off

Parental leave (18 weeks)

Work Away Program

Sage Foundation volunteering

Tuition reimbursement

Wellness rewards

Job summary

Sage is seeking a Senior Demand Generation Marketing Manager to shape and optimize full-funnel demand for our ERP solutions in the U.S. This hybrid role demands ownership of multi-channel programs, ABM motions, and cross-functional collaboration with Product Marketing and Sales to drive pipeline and revenue.

You’ll lead data-driven optimization across channels, leveraging AI and automation to improve conversion, lead quality, and handoffs, while guiding specialist execution teams for scalable

Qualifications

• 6+ years of B2B SaaS full-funnel demand generation.
• Experience with multi-channel demand generation across email, webinars, events, paid media, search, and content syndication.
• Proven ability to optimize full-funnel performance from lead to opportunity.
• Strong analytical mindset with CRM, analytics, and AI-enabled marketing tools.
• Experience supporting ABM motions and account-based strategies.

Responsibilities

• Own the full-funnel demand generation strategy across inbound and outbound motions.
• Partner with Sales and BDR/SDR teams to align prioritization and pipeline goals.
• Develop multi-channel demand strategies across email, paid media, webinars, events, search, organic, and content.
• Partner with Product Marketing and Sales to refine messaging and align programs with priorities.
• Optimize funnel performance by identifying gaps and improving lead quality, conversion, and pipeline impact.

Skills

B2B SaaS demand gen

Multi-channel strategy

ABM experience

Analytics & AI tools

Cross-functional collaboration

Tools

CRM software

Analytics tools

AI marketing tools

Job description

Sage is seeking a Senior Demand Generation Marketing Manager to shape and optimize full-funnel demand for our ERP solutions in the U.S. This hybrid role demands ownership of multi-channel programs, ABM motions, and cross-functional collaboration with Product Marketing and Sales to drive pipeline and revenue.

You’ll lead data-driven optimization across channels, leveraging AI and automation to improve conversion, lead quality, and handoffs, while guiding specialist execution teams for scalable