Senior Partner Marketing Manager, VARs - Demand Gen

Sage City; Austin (TX); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Flexible working

Volunteer hours

Job summary

Sage is expanding its Partner Marketing team to support VAR partners selling AI-powered ERP solutions. This senior role focuses on demand generation, campaign strategy, and performance dashboards, with a high-touch, consultative approach to partner relationships.

Hybrid work model with 3 days on-site in Austin or Atlanta, requiring 5+ years in B2B SaaS marketing and strong cross-functional collaboration to drive measurable pipeline and revenue growth.

Qualifications

• 5+ years as a channel/partner marketing manager or demand gen marketer.
• Experience marketing B2B SaaS software solutions.
• Demand marketing expertise including lead flow, campaigns and tactics.
• Ability to track funnel performance from MQL through SQL and optimize programs.
• Consultative, trust-based partner relationships with cross-functional collaboration.
• Strong communication skills and proactive problem-solving.

Responsibilities

• Plan and execute partner marketing programs to drive pipeline.
• Lead co-marketing with VAR partners and MDF utilization.
• Develop insight-driven partner campaigns and optimize channels.
• Build dashboards and conduct quarterly reviews to identify growth.
• Collaborate with Partner Account Managers and Product Marketing.

Skills

Channel marketing

Partner marketing

Demand generation

Campaign planning

Data-driven

Job description

We’re looking for B2B/SaaS, Senior Channel / Partner Marketers or Demand Gen Marketers with strong GTM demand gen strategies, consultative skills and a data-driven, performance-focused mindset to join our Partner Marketing team.

Our Value-Added Reseller (VAR) Partners are central to Sage’s growth and how we bring our Sage Intacct & Sage X3 solution to market. Partner Marketing exists to empower these partners by helping them market and sell Sage solutions more effectively and confidently.

As Sage deepens its investment in the partner ecosystem and enters a new era defined by practical, trustworthy AI, we’re expanding our Partner Marketing team to support our VAR (value-added reseller) partners who sell and implement our AI-Powered ERP solutions. The focus of our partner marketers is on helping our reseller (VAR) partners to build and execute demand programs that actually convert - guiding campaign strategy, analyzing funnel performance from MQL through SQO, and advising partners on how to improve, accelerating pipeline, driving measurable results that fuels revenue growth (net-new customers) for partners and in-turn Sage.

A big part of this role is is building strong, trusted relationships with an assigned set of reseller partners (around 8-12 partners) and acting as a strategic marketing advisor while working closely with our Partner Account Managers and Product Marketing team internally. It’s a high touch, hands-on role with pipeline impact - campaign planning, MDF utilization, performance dashboards, and quarterly reviews to identify where growth can be unlocked. You will collaborate with partners to build insight-driven co-marketing plans and guide them toward the most effective channels, tactics, and resources to maximize performance. You’ll support execution through campaigns-in-a-box, structured turnkey programs, performance dashboards, and continuous optimization.

Location Requirement:

Hybrid 3 days per week from either our Austin office (405 Colorado St.) or Atlanta office (Ponce City Market)

Minimum Qualifications

• 5 years of experience as a channel/partner marketing manager for software reseller partners OR demand generation marketing manager.
• Experience marketing B2B SaaS / software solutions
• Demand marketing expertise including lead flow, campaign strategies and tactics.
• Experience tracking integrated campaign and funnel performance - from MQL through SQL - and using analysis to identify gaps, measure results, and optimize co-marketing programs
• Ability to build trusted, consultative partner relationships and influence adoption of marketing programs to deliver measurable results.
• Excellent cross-functional collaboration and effective communication skills.
• Creative problem-solving abilities and a bias for action.

Why Sage?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting & ERP software. Knowing that over 6M of our global customers depend on our solutions motivates us to keep innovating so they keep growing with confidence. Sage Copilot for Sage Intacct: https://www.sage.com/en-us/sage-copilot/

You’ll have the opportunity to grow and develop your career at a stable, global SaaS company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is guided by our mantra and values: We Do the Right Thing: We are Human, We are Bold, We create Trust & We Simplify. We support flexible working and encourage giving back globally by offering every employee 40 paid volunteer hours per year to make a difference in our communities through Sage Foundation.