Senior Partner Marketing Manager, CPA Firms Growth

Sage City; Austin (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Sage seeks a Senior Partner Marketing Manager with Demand Gen experience to lead our North American marketing efforts targeting CPA firms. You will craft strategies that engage Firm Partners, generate referrals for Sage Intacct, and drive measurable outcomes across the partner journey.

Collaborate with internal teams and practice leads to deliver targeted campaigns, compelling messaging, and strong engagement within CPA networks, emphasizing value realization and trust in Sage Intacct.

Qualifications

• 5 years marketing accounting/ERP software for CPA firms.
• Background as an accountant or marketer to CPA firms.
• Demand gen marketing experience including lead flow and campaign tactics.
• Experience tracking integrated campaigns and funnel performance from MQL to SQL.
• Ability to build trusted, consultative partner relationships and influence adoption of marketing programs.
• Excellent cross-functional collaboration and effective communication abilities.
• Creative problem-solving with a bias for action and results.

Responsibilities

• Lead North American marketing efforts targeting CPA firms to generate referrals for Sage Intacct.
• Develop and deliver the marketing strategy to engage Firm Partners and demonstrate value to the practice.
• Partner with internal teams and practice leads to deliver campaigns, messaging, and engagement across the partner journey.
• Track campaign and funnel performance and optimize co-marketing programs based on data insights.
• Build trusted relationships with CPA firm leaders and influence adoption of marketing programs.

Skills

Demand generation

CPA firm marketing

Campaign planning

Funnel analytics

Relationship building

Cross-functional collaboration

Creative problem solving

Communication skills

Job description

Sage seeks a Senior Partner Marketing Manager with Demand Gen experience to lead our North American marketing efforts targeting CPA firms. You will craft strategies that engage Firm Partners, generate referrals for Sage Intacct, and drive measurable outcomes across the partner journey.

Collaborate with internal teams and practice leads to deliver targeted campaigns, compelling messaging, and strong engagement within CPA networks, emphasizing value realization and trust in Sage Intacct.