Director of Integrated Performance Marketing Strategy

Directive; Richmond (VA); Remote; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability & life insurance

401(k) with company match

Unlimited PTO

Job summary

Directive seeks an Associate Director, Integrated Strategic Planning in Performance Marketing to connect business goals, audience insights and channel strategy into a cohesive growth plan. You’ll lead strategic planning, align paid media, creative, landing experiences, and analytics around client outcomes.

You will synthesize research into a strategic point of view, write briefs, and partner with specialists to define coordinated plans across channels and experiences.

Qualifications

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business.
• A portfolio demonstrating strategic leadership and measurable business outcomes.
• Experience with B2B performance marketing, complex buying journeys, paid media, and conversion strategy.
• Ability to independently lead planning engagements and mentor colleagues while staying hands-on with research.

Responsibilities

• Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics.
• Define audience, positioning, messaging, channel roles, and sequencing to meet business goals.
• Write focused strategic briefs and collaborate with design, copy, paid media, and analytics teams.
• Own strategic planning direction for assigned engagements and present to senior stakeholders.
• Translate objectives into measurement frameworks and learning plans; recommend adjustments.

Skills

Strategic planning

Integrated performance marketing

Agency/account planning

Mentoring

Storytelling

Tools

Analytics tools

Planning tools

AI tools

Job description

Directive seeks an Associate Director, Integrated Strategic Planning in Performance Marketing to connect business goals, audience insights and channel strategy into a cohesive growth plan. You’ll lead strategic planning, align paid media, creative, landing experiences, and analytics around client outcomes.

You will synthesize research into a strategic point of view, write briefs, and partner with specialists to define coordinated plans across channels and experiences.