Director of Integrated Performance Marketing Strategy

Directive; New York (NY); Remote; USD 105,000 - 133,000; Full time

Benefits offered by this job

Unlimited PTO

Paid company holidays

Your birthday off

Job summary

Directive is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing. You will connect business goals, audience insights, brand positioning, and channel strategy into a cohesive growth plan.

This role emphasizes an integrated approach over channel-by-channel planning and requires turning complex inputs into actionable briefs and measurable recommendations. You will lead strategic planning for Performance Marketing engagements, aligning paid media, creative, landing

Qualifications

• Proven ability to translate audience insights into strategic plans and briefs.
• Experience leading planning engagements and mentoring teammates.
• Strong communication of complex strategy to senior stakeholders.

Responsibilities

• Lead audience research and insight development to shape strategy.
• Define audience, positioning, messaging priorities, and channel roles.
• Collaborate with design, copy, paid media, analytics, and landing page teams.
• Present research and integrated plans to clients and senior stakeholders.
• Build alignment across teams and document strategic decisions.

Skills

Storytelling

Facilitation

Stakeholder management

Research synthesis

Tools

AI tools

Job description

Directive is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing. You will connect business goals, audience insights, brand positioning, and channel strategy into a cohesive growth plan.

This role emphasizes an integrated approach over channel-by-channel planning and requires turning complex inputs into actionable briefs and measurable recommendations. You will lead strategic planning for Performance Marketing engagements, aligning paid media, creative, landing