Associate Director, Integrated Performance Strategy

Directive; United States; Remote; USD 106,000 - 134,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

Disability and life insurance

Mental health resources

Annual bonus

Job summary

Directive Consulting seeks an Associate Director, Integrated Strategic Planning for Performance Marketing. You’ll connect audience insight, brand positioning, and channel strategy into a growth plan.

You’ll turn insights into briefs, conversions, and measurable outcomes, guiding cross‑functional teams to execute and optimize. You’ll lead planning across paid media, creative, landing pages, and analytics, aligning with client business goals and long‑term growth.

Qualifications

• Substantial experience in strategic planning and integrated performance marketing.
• Proven ownership of complex client strategies in an agency or growth context.
• Portfolio showing how insights shaped briefs and channel plans.
• Experience with B2B performance marketing and conversion strategy.

Responsibilities

• Lead integrated strategic planning within Performance Marketing to meet client goals.
• Define audience, messaging priorities, channel roles, and sequencing.
• Collaborate with paid media, design, copy, landing pages, and analytics teams.
• Develop briefs and actionable recommendations aligned to business outcomes.
• Present research and plans to senior stakeholders and clients.

Skills

Strategic planning

Integrated planning

Agency experience

Stakeholder management

Tools

Research tools

Audience intelligence tools

Analytics tools

Planning tools

Job description

Directive Consulting seeks an Associate Director, Integrated Strategic Planning for Performance Marketing. You’ll connect audience insight, brand positioning, and channel strategy into a growth plan.

You’ll turn insights into briefs, conversions, and measurable outcomes, guiding cross‑functional teams to execute and optimize. You’ll lead planning across paid media, creative, landing pages, and analytics, aligning with client business goals and long‑term growth.