Senior Director, Integrated Performance Strategy

Directive; Chicago (IL); Remote; USD 130,000 - 190,000; Full time

Benefits offered by this job

Remote-first company culture

Unlimited PTO

Annual bonus eligibility

401(k) with company match

Medical, dental, vision plans

Professional development stipend

Job summary

Directive is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing to align business goals, audience insights, brand positioning, and channel strategy into an actionable growth plan. This role focuses on an integrated plan, not channel-by-channel tasks, ensuring productive collaboration across teams and measurable outcomes.

You will lead audience research, define strategy across paid search, social, display and video, and partner with design, copy, landing pages,

Qualifications

• Substantial experience in strategic planning and integrated performance marketing with ownership of complex client strategies.
• Portfolio showing audience insights shaping briefs, channel plans, and measurable outcomes.
• Experience with B2B performance marketing and conversion strategy.

Responsibilities

• Lead research into client businesses, ideal customer profiles, buying committees, competitors, and dynamics.
• Define audience, messaging priorities, channel roles, and sequencing to meet goals.
• Write strategic briefs and collaborate with design, copy, paid media, and analytics teams.
• Present research and plans to senior stakeholders and guide cross-team alignment.
• Translate objectives into measurement frameworks with clear learning priorities.

Skills

Strategic planning

Integrated performance marketing

Audience insights

Client stakeholder management

Mentoring

AI & analytics familiarity

Tools

Analytics tools

Planning tools

AI-assisted research

Job description

Directive is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing to align business goals, audience insights, brand positioning, and channel strategy into an actionable growth plan. This role focuses on an integrated plan, not channel-by-channel tasks, ensuring productive collaboration across teams and measurable outcomes.

You will lead audience research, define strategy across paid search, social, display and video, and partner with design, copy, landing pages,