Head of Integrated Performance Marketing Strategy

Directive; Richmond (VA); Remote; USD 105,000 - 133,000; Full time

Benefits offered by this job

Living wage

Health benefits

Unlimited PTO

401(k) match

Annual bonus

Job summary

Directive is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing. You will connect business goals, audience insights, brand positioning, and channel strategy into a single growth plan, not channel-by-channel.

Expect to lead across research, briefs, and client partnerships to drive measurable outcomes. You will work with analytics, design, and paid media teams to deliver integrated plans and coach junior staff, while aligning with client success and senior

Qualifications

• Substantial experience in strategic planning and integrated performance marketing.
• Portfolio showing audience insights shaping briefs and channel plans.
• Experience with B2B performance marketing and complex buying journeys.
• Ability to lead engagements and mentor colleagues while staying hands-on with research.

Responsibilities

• Lead strategic planning for Performance Marketing engagements across channels.
• Define audience, messaging priorities, channel roles, and sequencing.
• Partner with paid media, design, copy, landing page, and analytics teams.
• Write focused briefs and facilitate workshops aligning stakeholders.
• Present research and integrated plans to clients and senior leadership.
• Translate objectives into measurement frameworks and learning plans.

Skills

Strategic planning

Integrated marketing

Client leadership

Mentoring

Tools

Analytics tools

AI tools

Job description

Directive is seeking an Associate Director, Integrated Strategic Planning for Performance Marketing. You will connect business goals, audience insights, brand positioning, and channel strategy into a single growth plan, not channel-by-channel.

Expect to lead across research, briefs, and client partnerships to drive measurable outcomes. You will work with analytics, design, and paid media teams to deliver integrated plans and coach junior staff, while aligning with client success and senior