Remote: Integrated Performance Marketing Lead

Directive; New York (NY); Remote; USD 105,000 - 133,000; Full time

Benefits offered by this job

Living wage

Medical and dental plans

401(k) with match

Unlimited PTO

Annual bonus

Company retreat

Job summary

Directive seeks an Associate Director, Integrated Strategic Planning for Performance Marketing. You will connect business goals with audience insights and channel strategy to deliver an integrated plan that drives growth.

You’ll align paid media, creative, landing experiences, and analytics around customer opportunities and measurable outcomes. You’ll lead planning across paid search, social, display, and video, building briefs and coordinating teams to execute strategically.

Qualifications

• Substantial experience in strategic planning for performance marketing.
• Portfolio showing how audience insights shaped briefs and outcomes.
• Experience with B2B performance marketing and complex journeys.

Responsibilities

• Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics.
• Define the audience, messaging priorities, channel roles, and sequencing to meet client goals.
• Partner with paid media, design, copy, landing page, and analytics teams to plan across paid search, social, display and video.
• Write focused briefs that translate insights into actionable, integrated plans.
• Facilitate planning workshops and present recommendations to senior stakeholders.

Skills

Strategic planning

Audience insights

Stakeholder management

Team leadership

Tools

Analytics tools

Job description

Directive seeks an Associate Director, Integrated Strategic Planning for Performance Marketing. You will connect business goals with audience insights and channel strategy to deliver an integrated plan that drives growth.

You’ll align paid media, creative, landing experiences, and analytics around customer opportunities and measurable outcomes. You’ll lead planning across paid search, social, display, and video, building briefs and coordinating teams to execute strategically.