GTM Architect, SMC Growth & Personalization

Snap Inc.; New York (NY); Hybrid; USD 157,000 - 235,000; Full time

Benefits offered by this job

Paid parental leave

Medical coverage

Mental health support

Equity RSUs

Job summary

Snap Inc. is seeking a seasoned SMC GTM Architect to own end-to-end systems powering small-customer advertiser growth. You will work across product, engineering, and sales to deliver measurable business outcomes with a strong technical and business acumen.

You will build CRM, BigQuery, and Ads API-driven pipelines, drive multi-channel outreach, and mentor peers while raising the bar for team standards and performance.

Qualifications

• BS/BA in Analytics, Computer Science, or related field, or equivalent experience.
• 8+ years designing and deploying automation systems, preferably in a GTM context.
• Experience building and shipping production applications or working prototypes.
• Experience with Python, SQL, or equivalent tools and technologies.
• Experience operating in high-growth, fast-paced environments.

Responsibilities

• Take ownership of segments or workflows within the full-funnel strategy for long-tail advertisers, end-to-end.
• Build and ship systems that integrate CRM, BigQuery, Ads APIs, and other data platforms for unified account context.
• Develop personalization workflows delivering product recommendations and triggers to advertisers.
• Create multi-channel outreach across in-product, email, and partner surfaces.
• Combine behavioral, contextual, and performance data to power personalization and targeting.
• Automate processes, reduce manual work, and build reusable tools and APIs.
• Collaborate cross-functionally with Sales, Revenue/Advertiser Growth, BI, Finance, Product, and Engineering.
• Mentor teammates and contribute to team standards and culture.

Skills

Python

SQL

CRM integration

BigQuery

Ads APIs

LLMs & RAG

Data pipelines

APIs & tooling

Education

BS/BA in Analytics or CS

Tools

Claude

Cursor

Google ADK

Job description

Snap Inc. is seeking a seasoned SMC GTM Architect to own end-to-end systems powering small-customer advertiser growth. You will work across product, engineering, and sales to deliver measurable business outcomes with a strong technical and business acumen.

You will build CRM, BigQuery, and Ads API-driven pipelines, drive multi-channel outreach, and mentor peers while raising the bar for team standards and performance.