Senior Associate Director, Precision Media

Publicis Groupe ANZ; Boston (MA); Hybrid; USD 97,000 - 149,000; Full time

Job summary

Digitas in Boston is seeking an Associate Director to oversee campaign management, guide media strategy, and drive KPIs for major brands. You will lead a team, ensure QA, and push for process improvements while communicating complex concepts clearly to leadership.

Ideal candidates have senior experience in digital media, strong client-service background, and the ability to mentor others. Travel as needed is expected.

Qualifications

• Six to nine years of deep experience in display and video media buying.
• In-depth understanding of media planning and programmatic buying with experience on major platforms.
• Overseeing three or more reports in an account management/client services team.
• Strong fluency with the digital media ecosystem and rapid industry changes.
• Extensive experience in a client service role.
• Ability to organize and manage work of the team.
• Strong analytical thinking and mathematical skills.
• Excellent written and spoken communication; professional demeanor.
• Solid presentation skills to stakeholders or senior leadership.
• Willingness to travel as needed.
• Four-year college degree.
• Familiarity with prompt-based AI tools is a plus.

Responsibilities

• Direct daily workflow of all Digitas client campaigns including proposal development and post-buy recaps.
• Interfacing with media strategy teams to build strategic plans and deliver new solutions.
• Review client deliverables for quality and viability.
• Own development and review of strategic proposals across teams.
• Own campaign execution for assigned client accounts.
• Develop and maintain quality control procedures for campaigns.
• Communicate our value proposition, technology, and processes to growth of accounts.
• Monitor and report on campaign performance.
• Participate in forecasting for senior management.
• Adopt account management and program management best practices.
• Support training, mentoring, and development of team members.
• Share and learn new strategies to optimize campaigns.
• Encourage teamwork, collaboration, and intellectual curiosity.
• Document best practices for team communication.

Skills

Display & video media buying

Media planning

Programmatic buying

People management

Google Marketing Platform

TheTradeDesk

Client services

Analytical thinking

Communication skills

Travel willingness

Four-year degree

AI tools familiarity

Education

Four-year college degree

Tools

Google Marketing Platform

TheTradeDesk

Job description

Digitas in Boston is seeking an Associate Director to oversee campaign management, guide media strategy, and drive KPIs for major brands. You will lead a team, ensure QA, and push for process improvements while communicating complex concepts clearly to leadership.

Ideal candidates have senior experience in digital media, strong client-service background, and the ability to mentor others. Travel as needed is expected.