Associate Director, SEO & Strategy

Publicis Groupe; Boston (MA); Hybrid; USD 97,000 - 149,000; Full time

Job summary

Digitas is seeking an Associate Director of Search Engine Optimization in the U.S. to lead a high-impact SEO team, analyze data, and drive insights for agency clients. You’ll present strategies, scope work, and manage delivery with cross-functional partners across creative, tech, and media disciplines.

You’ll guide forecasting, process improvements, and talent development while collaborating with Delivery Managers on timelines and resource needs. Travel as needed is expected.

Qualifications

• A four-year degree in marketing, computer science or a related field.
• 6+ years of combined experience in search engine optimization, project management or account management.
• Proven leadership skills and prior experience managing a team.
• Experience scoping projects, providing forecasts and driving ongoing process improvement.
• Strong analytical and problem solving skills – and a knack for details.
• Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions.
• Knowledge of HTML, JavaScript, and CSS.
• Outstanding leadership and people management skills.
• Stellar communication and presentation skills – you’re poised, articulate and convincing.
• Willingness to travel as needed – you’re open to new places, new faces and new ideas.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

• Clearly and convincingly presenting search engine optimization capabilities to clients and best practices to internal teams
• Developing and presenting proposals and recommended tactics to clients and working with Managers and Supervisors to present all client deliverables
• Leading process improvement efforts
• Developing or approving all scopes of work that include search engine optimization
• Ensuring excellence and accuracy in all client deliverables
• Collaborating with Delivery Managers on project timelines and with Staffing on resource needs
• Developing and maintaining high-quality talent

Skills

Leadership

Team management

Project scoping

Forecasting

Analytical skills

Multitasking

HTML

JavaScript

CSS

Communication

Travel willingness

AI tools familiarity

Education

Four-year degree in marketing or CS

Tools

HTML

JavaScript

CSS

Job description

Digitas is seeking an Associate Director of Search Engine Optimization in the U.S. to lead a high-impact SEO team, analyze data, and drive insights for agency clients. You’ll present strategies, scope work, and manage delivery with cross-functional partners across creative, tech, and media disciplines.

You’ll guide forecasting, process improvements, and talent development while collaborating with Delivery Managers on timelines and resource needs. Travel as needed is expected.