Senior Sales Enablement & Automation Specialist

Lineage Logistics; Novi (MI); Hybrid; USD 90,000 - 135,000; Full time

Benefits offered by this job

Medical Insurance

401k Retirement Plan

Paid Time Off

Job summary

Lineage Logistics seeks a Senior Marketing-to-Sales Enablement Analyst to drive sales efficiency and scalability. The role designs end-to-end sales processes and stewards the marketing-to-sales handoff, ensuring leads flow into Sales Ops.

You will administer Account Engagement (Pardot) or Salesforce Marketing Cloud and bridge Sales, Marketing, Sales Operations, and Product Management. You will translate business needs into scalable improvements, support feature delivery, and guide data-driven

Qualifications

• 5–8+ years in Sales Operations, Marketing, Sales Excellence, or RevOps.
• Deep Salesforce experience with focus on integrations between Sales Cloud and Account Engagement (Pardot) or Marketing Cloud.
• Proven experience in process optimization and automation.
• Strong analytical and problem-solving skills.
• Experience translating business needs into technical requirements.

Responsibilities

• Lead design and continuous improvement of end-to-end sales processes (lead to close).
• Partner with the Salesforce team to configure and customize Account Engagement (Pardot) or Salesforce Marketing Cloud including forms, landing pages, lead scoring, campaign tracking, reporting, data sync to Salesforce and lead routing.
• Own the Marketing-to-Sales Ops handoff, ensuring leads move cleanly and efficiently into the sales process.
• Identify inefficiencies and implement scalable process solutions.
• Establish and enforce SOPs and process governance globally.
• Gather business requirements, develop user stories, support feature delivery, and inform the product roadmap.
• Improve CRM and marketing automation platform usability and next-best-action guidance.
• Ensure stakeholder validation before production releases.
• Drive data integrity, reporting consistency, and KPI standardization.
• Optimize funnel health, pipeline velocity, and forecast accuracy.
• Partner with Marketing on lead flow, scoring, and campaign tracking.
• Design workflow automation to reduce manual effort.
• Lead continuous improvement initiatives and process improvement workshops.
• Support dashboard/reporting evolution and analytics enablement.
• Deliver training and change management support for new processes/tools.
• Provide coaching, guidance, and support to the Senior Sales Enablement Analyst.

Skills

Sales Operations

Marketing

RevOps

Salesforce

Data analysis

Process automation

Cross-functional

Training

Tools

Sales Cloud

Account Engagement (Pardot)

Salesforce Marketing Cloud

CRM integrations

Job description

Lineage Logistics seeks a Senior Marketing-to-Sales Enablement Analyst to drive sales efficiency and scalability. The role designs end-to-end sales processes and stewards the marketing-to-sales handoff, ensuring leads flow into Sales Ops.

You will administer Account Engagement (Pardot) or Salesforce Marketing Cloud and bridge Sales, Marketing, Sales Operations, and Product Management. You will translate business needs into scalable improvements, support feature delivery, and guide data-driven