Senior Sales Enablement Analyst

Lineage; Novi (MI); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

401k retirement plan

Paid time off

Annual bonus eligibility

7 holidays

Job summary

Lineage is seeking a Senior Marketing-to-Sales Enablement Analyst to drive sales efficiency across the global organization. This hybrid role leads end-to-end sales process design, governs marketing-to-sales handoffs, and administers Account Engagement (Pardot) or Salesforce Marketing Cloud.

You will transform business needs into scalable process improvements, system enhancements, and data-driven insights to enable smarter selling.

Qualifications

• 5–8+ years in Sales Operations, Marketing, Sales Excellence, or RevOps.
• Deep Salesforce experience with integrations between Sales Cloud and Pardot or Marketing Cloud.
• Certification in Pardot or Marketing Cloud with strong administration experience.
• Proven experience in process optimization and automation.
• Strong analytical and problem-solving skills.
• Experience translating business needs into technical requirements.
• Strong cross-functional collaboration skills.

Responsibilities

• Lead design and continuous improvement of end-to-end sales processes (lead to close).
• Configure and customize Account Engagement (Pardot) or Salesforce Marketing Cloud, including forms, landing pages, lead scoring, campaign tracking, and data sync to Salesforce.
• Own the Marketing-to-Sales Ops handoff, ensuring leads move into the sales process efficiently.
• Identify inefficiencies and implement scalable process solutions.
• Establish and enforce SOPs and process governance globally.
• Gather business requirements, develop user stories, support feature delivery, and inform the product roadmap.
• Improve CRM and marketing automation usability and next-best-action guidance.
• Drive data integrity, reporting consistency, and KPI standardization.
• Optimize funnel health, pipeline velocity, and forecast accuracy.
• Partner with Marketing on lead flow and campaign tracking.
• Design workflow automation to reduce manual effort.
• Lead continuous improvement initiatives and workshops.
• Support dashboards and analytics enablement.
• Deliver training and change management for new processes/tools.

Skills

Sales Operations

Salesforce Cloud

Pardot

Marketing Automation

Process Improvement

Education

Pardot Certification

Salesforce Marketing Cloud Certification

Tools

Salesforce

Pardot

Job description

Reporting to the Director, Sales Excellence, the Senior Marketing-to-Sales Enablement Analyst plays a critical role in driving sales efficiency, effectiveness, and scalability across the global commercial organization. This hybrid role is responsible for (1) designing, optimizing, and governing end-to-end sale processes and (2) owning the marketing-to-sales operations handoff, ensuring leads move efficiently into the sales process. Additionally, the role will serve as the administrator of Account Engagement (Pardot) or Salesforce Marketing Cloud and act as a bridge between Sales, Marketing, Sales Operations, and Product Management. The analyst will translate business needs and requirements into scalable process improvements, system enhancements, and data-driven insights that enable smarter, more effective selling.

Key Duties And Responsibilities

• Lead design and continuous improvement of end-to-end sales processes (lead to close).
• Partner with the Salesforce team to configure and customize Account Engagement (Pardot) or Salesforce Marketing Cloud, including forms, landing pages, lead scoring, campaign tracking, reporting, data sync to Salesforce and lead routing from Marketing into Sales Ops.
• Own the Marketing-to-Sales Ops handoff, ensuring leads move cleanly and efficiently into the sales process.
• Identify inefficiencies and implement scalable process solutions.
• Establish and enforce SOPs and process governance globally.
• Gather business requirements, develop user stories, support feature delivery, and inform the product roadmap.
• Improve CRM and marketing automation platform usability and next-best-action guidance.
• Ensure stakeholder validation before production releases.
• Drive data integrity, reporting consistency, and KPI standardization.
• Optimize funnel health, pipeline velocity, and forecast accuracy.
• Partner with Marketing on lead flow, scoring, and campaign tracking.
• Design workflow automation to reduce manual effort.
• Lead continuous improvement initiatives and process improvement workshops.
• Support dashboard/reporting evolution and analytics enablement.
• Deliver training and change management support for new processes/tools.
• Provide coaching, guidance, and support to the Senior Sales Enablement Analyst.

Minimum Requirements (Knowledge, Skills, Abilities)

Required

• 5–8+ years in Sales Operations, Marketing, Sales Excellence, or RevOps
• Deep Salesforce experience with a focus on integrations between Sales Cloud and Account Engagement (Pardot) or Salesforce Marketing Cloud
• Certification in either Account Engagement (Pardot) or Salesforce Marketing Cloud, along with strong administration experience.
• Proven experience in process optimization and automation
• Strong analytical and problem-solving skills
• Experience translating business needs into technical requirements
• Strong cross-functional collaboration skills
• Proactive and self-directed

Preferred

• Experience in global organizations
• Experience with analytics and reporting tools
• Lean / Continuous Improvement experience

Success Metrics

• Increased sales productivity
• Improved CRM adoption and user satisfaction
• Improved funnel conversion and pipeline velocity
• Reduced cycle times
• Improved forecast accuracy and data quality
• Timely and high-quality CRM enhancements

Why Lineage?

This is an excellent position to begin your career path within Lineage! Success in this role enables greater responsibilities and promotions! A career at Lineage starts with learning about our business and how each team member plays a part each and every day to satisfy our customers’ requirements. Beyond that, you’ll help us grow and learn on our journey to be the very best employer in our industry. We’ll ask you for your opinion and ensure we do our part to keep you developing and engaged as we grow our business. Working at Lineage is energizing and enjoyable. We value respect and care about our team members.

Lineage is an Equal Employment Opportunity Employer and is committed to compliance with all federal, state, and local laws that prohibit workplace discrimination and unlawful harassment and retaliation. Lineage will not discriminate against any applicant on the basis of race, color, age, national origin, religion, physical or mental disability or any other protected status under federal, state and local law.

Benefits

Lineage provides safe, stable, reliable work environments, medical, dental, and basic life and disability insurance benefits, 401k retirement plan, paid time off, annual bonus eligibility, and a minimum of 7 holidays throughout the calendar year.