Senior RevOps & Marketing-to-Sales Enablement Analyst

Lineage; Novi (MI); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

401k retirement plan

Paid time off

Annual bonus eligibility

7 holidays

Job summary

Lineage is seeking a Senior Marketing-to-Sales Enablement Analyst to drive sales efficiency across the global organization. This hybrid role leads end-to-end sales process design, governs marketing-to-sales handoffs, and administers Account Engagement (Pardot) or Salesforce Marketing Cloud.

You will transform business needs into scalable process improvements, system enhancements, and data-driven insights to enable smarter selling.

Qualifications

• 5–8+ years in Sales Operations, Marketing, Sales Excellence, or RevOps.
• Deep Salesforce experience with integrations between Sales Cloud and Pardot or Marketing Cloud.
• Certification in Pardot or Marketing Cloud with strong administration experience.
• Proven experience in process optimization and automation.
• Strong analytical and problem-solving skills.
• Experience translating business needs into technical requirements.
• Strong cross-functional collaboration skills.

Responsibilities

• Lead design and continuous improvement of end-to-end sales processes (lead to close).
• Configure and customize Account Engagement (Pardot) or Salesforce Marketing Cloud, including forms, landing pages, lead scoring, campaign tracking, and data sync to Salesforce.
• Own the Marketing-to-Sales Ops handoff, ensuring leads move into the sales process efficiently.
• Identify inefficiencies and implement scalable process solutions.
• Establish and enforce SOPs and process governance globally.
• Gather business requirements, develop user stories, support feature delivery, and inform the product roadmap.
• Improve CRM and marketing automation usability and next-best-action guidance.
• Drive data integrity, reporting consistency, and KPI standardization.
• Optimize funnel health, pipeline velocity, and forecast accuracy.
• Partner with Marketing on lead flow and campaign tracking.
• Design workflow automation to reduce manual effort.
• Lead continuous improvement initiatives and workshops.
• Support dashboards and analytics enablement.
• Deliver training and change management for new processes/tools.

Skills

Sales Operations

Salesforce Cloud

Pardot

Marketing Automation

Process Improvement

Education

Pardot Certification

Salesforce Marketing Cloud Certification

Tools

Salesforce

Pardot

Job description

Lineage is seeking a Senior Marketing-to-Sales Enablement Analyst to drive sales efficiency across the global organization. This hybrid role leads end-to-end sales process design, governs marketing-to-sales handoffs, and administers Account Engagement (Pardot) or Salesforce Marketing Cloud.

You will transform business needs into scalable process improvements, system enhancements, and data-driven insights to enable smarter selling.