Senior Digital Marketing Specialist
Hornet Staffing, Inc, a GEE Group company
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Benefits offered by this job
Job summary
Hornet Staffing, Inc., a GEE Group company, seeks a Senior Digital Marketing Specialist to own and optimize the digital marketing ecosystem, driving demand generation and measurable revenue growth. You will leverage Salesforce, Pardot, and analytics to manage lead lifecycle from MQL to Closed Won, collaborating with Sales Operations and IT to improve dashboards and performance.
This role blends marketing automation, content optimization, and AI-powered tools in a B2B setting with a hybrid
Qualifications
- 5+ years of progressive digital marketing experience
- Hands-on experience with Salesforce CRM a MUST
- Strong experience with Salesforce Marketing Cloud Account Engagement (Pardot)
- Expertise in marketing automation, email marketing, lead nurturing, segmentation, and campaign execution
- Experience managing lead scoring, lead qualification, attribution, conversion tracking, and lifecycle reporting
- Proven ability to track leads through the full funnel from MQL to Closed Won
- Experience with Google Analytics (GA4 preferred)
- Knowledge of SEO, SEM, paid search, website optimization, and content marketing
- Experience creating marketing dashboards and reporting tied to pipeline and revenue
- Experience with AI-powered marketing tools and automation platforms
- Background in B2B marketing environments
- Experience collaborating with Sales Operations, Revenue Operations, and Salesforce teams
Responsibilities
- Manage and optimize the company website, digital campaigns, and marketing automation platforms
- Build and execute automated email campaigns, nurture programs, landing pages, forms, and segmentation strategies
- Administer and optimize Salesforce and Pardot to drive lead generation and pipeline growth
- Develop and maintain lead scoring models, attribution reporting, and lead handoff processes
- Track and analyze marketing performance from MQL → SQL → Opportunity → Closed Won
- Create dashboards and reports that connect marketing activities to revenue outcomes
- Partner with Sales, IT, Operations, and external agencies to enhance digital performance
- Evaluate and implement AI-enabled marketing tools and automation solutions
Skills
Education
Tools
Job description
In Office Monday-Thursday | Remote Fridays
Are you a data-driven digital marketer who thrives at the intersection of marketing automation, technology, and revenue growth? Global Transportation leader seeking a Senior Digital Marketing Specialist to own and optimize our digital marketing ecosystem, driving demand generation, customer engagement, and measurable business results.
This is an exciting opportunity for a marketing professional with deep expertise in Salesforce, Pardot (Account Engagement), marketing automation, lead lifecycle management, and digital campaign optimization.
- 5+ years of progressive digital marketing experience
- Bachelors or Masters Degree in Marketing/Related
- Hands-on experience with Salesforce CRM a MUST
- Strong experience with Salesforce Marketing Cloud Account Engagement (Pardot)
- Expertise in marketing automation, email marketing, lead nurturing, segmentation, and campaign execution
- Experience managing lead scoring, lead qualification, attribution, conversion tracking, and lifecycle reporting
- Proven ability to track leads through the full funnel from MQL to Closed Won
- Experience with Google Analytics (GA4 preferred)
- Knowledge of SEO, SEM, paid search, website optimization, and content marketing
- Experience creating marketing dashboards and reporting tied to pipeline and revenue
- Experience with AI-powered marketing tools and automation platforms
- Background in B2B marketing environments
- Experience collaborating with Sales Operations, Revenue Operations, and Salesforce teams
- Manage and optimize the company website, digital campaigns, and marketing automation platforms
- Build and execute automated email campaigns, nurture programs, landing pages, forms, and segmentation strategies
- Administer and optimize Salesforce and Pardot to drive lead generation and pipeline growth
- Develop and maintain lead scoring models, attribution reporting, and lead handoff processes
- Track and analyze marketing performance from MQL → SQL → Opportunity → Closed Won
- Create dashboards and reports that connect marketing activities to revenue outcomes
- Partner with Sales, IT, Operations, and external agencies to enhance digital performance
- Evaluate and implement AI-enabled marketing tools and automation solutions
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