Senior Retail Media & Commerce Activation Lead

Bausch + Lomb; Hartford (CT); On-site; USD 175,000 - 205,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Life insurance

401(k) plan with company match

Tuition reimbursement

Paid time off and holidays

Well-being benefits

Job summary

Bausch + Lomb in the United States is seeking a Senior Manager, Retail Media and Commerce Activation to lead the retail media roadmap and execute growth across Amazon Ads, Walmart Connect, Target Roundel, and more. You will manage budgets, work with agencies, and collaborate with Sales, Marketing, and Finance to optimize performance.

The ideal candidate has 7+ years in retail media or commerce marketing, strong analytic skills, and proven ability to influence senior stakeholders in a matrixed

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, or related field.
• 7+ years of experience in Retail Media, Digital Marketing, eCommerce, Performance Marketing, or Commerce Media.
• Strong hands-on experience with Amazon Advertising and retail media platforms.
• Proven success managing multimillion-dollar media budgets and delivering measurable business outcomes.
• Experience leading media agencies and external partners.
• Strong analytical capabilities with expertise in performance measurement, optimization, and reporting.
• Excellent communication and executive presentation skills.
• Proven ability to influence senior stakeholders, align cross-functional priorities, and drive execution in a matrixed organization.
• Demonstrated ability to influence cross-functional teams and drive business outcomes.

Responsibilities

• Develop and execute retail media strategies supporting growth objectives for LUMIFY, PreserVision, Blink, Biotrue, and other Consumer brands.
• Lead media planning, optimization, and measurement across Amazon Ads, Walmart Connect, Target Roundel, KPM, Instacart, Criteo & Sams Advertising Group, TikTok Shop, and emerging platforms.
• Manage agency partners and hold them accountable through clear KPIs, business reviews, budget stewardship, and performance management.
• Drive full-funnel media strategies across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, paid search, video, social commerce, and off-site media.
• Establish monthly performance reporting focused on ROAS, new to brand, incrementality, customer acquisition, share of voice, search rank, and category growth.
• Partner closely with Sales, Marketing, Finance, and Digital Commerce teams.
• Leverage AI-enabled tools including OpenAI, Microsoft Copilot, predictive analytics, and automation platforms to improve planning, reporting, and performance optimization.
• Identify emerging retail media trends, new ad types and measurement capabilities work with agency partners to plan for and test new opportunities
• Participate in a cross-channel experimentation practice to systematically improve marketing effectiveness and drive incremental sales.
• Identify emerging retail media trends and develop test-and-learn initiatives that create competitive advantage.

Skills

Analytical capabilities

Executive presentation skills

Influence senior stakeholders

Cross-functional collaboration

Education

Bachelor's degree in Business, Marketing, Analytics, or related field

Tools

Amazon Advertising

Retail media platforms

Job description

Bausch + Lomb in the United States is seeking a Senior Manager, Retail Media and Commerce Activation to lead the retail media roadmap and execute growth across Amazon Ads, Walmart Connect, Target Roundel, and more. You will manage budgets, work with agencies, and collaborate with Sales, Marketing, and Finance to optimize performance.

The ideal candidate has 7+ years in retail media or commerce marketing, strong analytic skills, and proven ability to influence senior stakeholders in a matrixed