Senior Manager, Retail Media & Commerce Growth

Bausch + Lomb; San Juan (PR); Hybrid; USD 175,000 - 205,000; Full time

Job summary

Bausch + Lomb is seeking a Senior Manager of Retail Media and Commerce Activation to lead growth across major retail media networks. The role blends marketing, sales, analytics, and AI-enhanced planning to optimize ROAS and incremental sales for iconic eye-health brands.

You will manage large media budgets, align multiple stakeholders, and drive test-and-learn initiatives across platforms like Amazon Ads, Walmart Connect, and Target Roundel in a hybrid setup from Bridgewater, NJ.

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, or related field.
• 7 years of experience in Retail Media, Digital Marketing, eCommerce, Performance Marketing, or Commerce Media.
• Strong hands-on experience with Amazon Advertising and retail media platforms.
• Proven success managing multimillion-dollar media budgets and delivering measurable business outcomes.
• Experience leading media agencies and external partners.
• Strong analytical capabilities with expertise in performance measurement, optimization, and reporting.
• Excellent communication and executive presentation skills.
• Proven ability to influence senior stakeholders, align cross-functional priorities, and drive execution in a matrixed organization.
• Demonstrated ability to influence cross-functional teams and drive business outcomes.

Responsibilities

• Develop and execute retail media strategies supporting growth objectives for LUMIFY, PreserVision, Blink, Biotrue, and other Consumer brands.
• Lead media planning, optimization, and measurement across Amazon Ads, Walmart Connect, Target Roundel, KPM, Instacart, Criteo & Sams Advertising Group, TikTok Shop, and emerging platforms.
• Manage agency partners and hold them accountable through clear KPIs, business reviews, budget stewardship, and performance management.
• Drive full-funnel media strategies across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, paid search, video, social commerce, and off-site media.
• Establish monthly performance reporting focused on ROAS, new to brand, incrementality, customer acquisition, share of voice, search rank, and category growth.
• Partner closely with Sales, Marketing, Finance, and Digital Commerce teams.
• Leverage AI-enabled tools including OpenAI, Microsoft Copilot, predictive analytics, and automation platforms to improve planning, reporting, and performance optimization.
• Identify emerging retail media trends, new ad types and measurement capabilities work with agency partners to plan for and test new opportunities
• Participate in a cross-channel experimentation practice to systematically improve marketing effectiveness and drive incremental sales.
• Identify emerging retail media trends and develop test-and-learn initiatives that create competitive advantage.

Skills

Retail Media

Amazon Advertising

Analytics

Budget Management

Agency Management

Executive Communication

Influence Stakeholders

Cross-functional Collaboration

Performance Measurement

Campaign Optimization

Education

Bachelor's degree

Job description

Bausch + Lomb is seeking a Senior Manager of Retail Media and Commerce Activation to lead growth across major retail media networks. The role blends marketing, sales, analytics, and AI-enhanced planning to optimize ROAS and incremental sales for iconic eye-health brands.

You will manage large media budgets, align multiple stakeholders, and drive test-and-learn initiatives across platforms like Amazon Ads, Walmart Connect, and Target Roundel in a hybrid setup from Bridgewater, NJ.