Senior Retail Media & Commerce Activation Leader

Bausch + Lomb; Boston (MA); On-site; USD 175,000 - 205,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with company match

Tuition reimbursement

Paid time off & holidays

Well-being benefits

Job summary

Bausch + Lomb in the United States is seeking a Senior Manager, Retail Media and Commerce Activation to lead retail media strategy and execution across key consumer brands, spanning platforms and networks.

You will manage budgets, partners, and analytics to drive ROAS and growth, collaborating with Sales, Marketing, Finance, and Digital Commerce while leveraging AI tools to improve planning and reporting.

This role offers a competitive compensation package in a dynamic, fast-paced environment.

Qualifications

• Bachelor's degree required in Business, Marketing, Analytics, or related field.
• 7+ years of experience in Retail Media, Digital Marketing, eCommerce, or Commerce Marketing.
• Strong hands-on experience with Amazon Advertising and retail media platforms.
• Proven success managing multimillion-dollar media budgets and delivering measurable outcomes.
• Experience leading media agencies and external partners.
• Strong analytical capabilities with performance measurement, optimization, and reporting.
• Excellent communication and executive presentation skills.
• Ability to influence senior stakeholders in a matrixed organization.

Responsibilities

• Develop and execute retail media strategies to grow brand performance for key consumer brands.
• Lead media planning, optimization, and measurement across Amazon Ads, Walmart Connect, Target Roundel, KPM, Instacart, Criteo & Sams Advertising Group, TikTok Shop, and emerging platforms.
• Manage agency partners with clear KPIs, reviews, budget stewardship, and performance management.
• Drive full-funnel media strategies across paid search, social, display, DSP, video, and off-site media.
• Establish monthly ROAS and growth-focused reporting on brand performance.
• Collaborate with Sales, Marketing, Finance, and Digital Commerce teams.
• Leverage AI-enabled tools to improve planning, reporting, and optimization.
• Identify emerging retail media trends and test new opportunities.
• Participate in cross-channel experimentation to improve marketing effectiveness.
• Identify test-and-learn initiatives to create competitive advantage.

Skills

Retail Media

Amazon Advertising

Budget Management

Analytics & Measurement

Executive Communication

Cross-functional Collaboration

Education

Bachelor's degree in Business, Marketing, Analytics, or related field

Tools

Amazon Advertising Platform

Retail media platforms

Job description

Bausch + Lomb in the United States is seeking a Senior Manager, Retail Media and Commerce Activation to lead retail media strategy and execution across key consumer brands, spanning platforms and networks.

You will manage budgets, partners, and analytics to drive ROAS and growth, collaborating with Sales, Marketing, Finance, and Digital Commerce while leveraging AI tools to improve planning and reporting.

This role offers a competitive compensation package in a dynamic, fast-paced environment.