Retail Media & Commerce Activation Lead

Bausch + Lomb; Denver (CO); Hybrid; USD 175,000 - 205,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

Bausch + Lomb in Bridgewater, NJ seeks a Senior Manager, Retail Media and Commerce Activation to lead retail media strategy across Amazon Ads, Walmart Connect, Target Roundel and more, driving growth for iconic eye-care brands.

You will manage multi-million-dollar budgets, oversee agency partners, develop measurement frameworks, and use AI tools to optimize planning, reporting, and performance, with a hybrid schedule offering up to 2 days remote weekly.

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, or related field.
• 7+ years in Retail Media, Digital Marketing, eCommerce, or Commerce Media.
• Strong hands-on experience with Amazon Advertising and retail media platforms.
• Proven success managing multimillion-dollar media budgets and delivering measurable outcomes.
• Experience leading media agencies and external partners.
• Strong analytical capabilities with performance measurement and reporting.
• Excellent communication and executive presentation skills.
• Ability to influence senior stakeholders in a matrixed organization.

Responsibilities

• Develop and execute retail media strategies for core consumer brands.
• Lead media planning, optimization, and measurement across major platforms.
• Manage agency partners with clear KPIs and budgets.
• Drive full-funnel media strategies including paid search and social.
• Establish monthly ROAS and growth reporting.
• Collaborate with Sales, Marketing, Finance, and Digital Commerce teams.
• Leverage AI tools to improve planning and performance.
• Identify emerging retail media trends and test opportunities.
• Participate in cross-channel experimentation to boost marketing effectiveness.
• Test-and-learn initiatives to gain competitive advantage.

Skills

Retail Media

Digital Marketing

eCommerce

Performance Marketing

Commerce Media

Education

Bachelor’s degree in Business, Marketing, Analytics, or related field

Tools

Amazon Advertising

Programmatic Advertising

Analytics tools

Job description

Bausch + Lomb in Bridgewater, NJ seeks a Senior Manager, Retail Media and Commerce Activation to lead retail media strategy across Amazon Ads, Walmart Connect, Target Roundel and more, driving growth for iconic eye-care brands.

You will manage multi-million-dollar budgets, oversee agency partners, develop measurement frameworks, and use AI tools to optimize planning, reporting, and performance, with a hybrid schedule offering up to 2 days remote weekly.