Retail Media & Commerce Activation Lead

Bausch + Lomb; Pierre (SD); On-site; USD 175,000 - 205,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Tuition reimbursement

Job summary

Bausch + Lomb in the United States seeks a Senior Manager, Retail Media and Commerce Activation to lead the retail media strategy and execution across major commerce platforms, driving growth for our consumer brands. You will manage multimillion-dollar media budgets, partner with agencies, and develop measurement dashboards using AI-enabled analytics to improve ROAS and incremental sales.

This role collaborates with Sales, Marketing and Digital Commerce teams to test opportunities and accelerate

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, or related field.
• 7+ years of experience in Retail Media, Digital Marketing, eCommerce, Performance Marketing, or Commerce Media.
• Strong hands-on experience with Amazon Advertising and retail media platforms.
• Proven success managing multimillion-dollar media budgets and delivering measurable business outcomes.
• Experience leading media agencies and external partners.
• Strong analytical capabilities with expertise in performance measurement, optimization, and reporting.
• Excellent communication and executive presentation skills.

Responsibilities

• Develop and execute retail media strategies supporting growth objectives for LUMIFY, PreserVision, Blink, Biotrue, and other Consumer brands.
• Lead media planning, optimization, and measurement across Amazon Ads, Walmart Connect, Target Roundel, KPM, Instacart, Criteo & Sams Advertising Group, TikTok Shop, and emerging platforms.
• Manage agency partners and hold them accountable through clear KPIs, business reviews, budget stewardship, and performance management.
• Drive full-funnel media strategies across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, paid search, video, social commerce, and off-site media.
• Establish monthly performance reporting focused on ROAS, new to brand, incrementality, customer acquisition, share of voice, search rank, and category growth.
• Partner closely with Sales, Marketing, Finance, and Digital Commerce teams.
• Leverage AI-enabled tools including OpenAI, Microsoft Copilot, predictive analytics, and automation platforms to improve planning, reporting, and performance optimization.
• Identify emerging retail media trends, new ad types and measurement capabilities work with agency partners to plan for and test new opportunities.
• Participate in a cross-channel experimentation practice to systematically improve marketing effectiveness and drive incremental sales.
• Identify emerging retail media trends and develop test-and-learn initiatives that create competitive advantage.

Skills

Retail Media

Digital Marketing

eCommerce

Performance Marketing

Commerce Media

Education

Bachelor's degree in Business, Marketing, Analytics, or related field

Tools

Amazon Advertising

Job description

Bausch + Lomb in the United States seeks a Senior Manager, Retail Media and Commerce Activation to lead the retail media strategy and execution across major commerce platforms, driving growth for our consumer brands. You will manage multimillion-dollar media budgets, partner with agencies, and develop measurement dashboards using AI-enabled analytics to improve ROAS and incremental sales.

This role collaborates with Sales, Marketing and Digital Commerce teams to test opportunities and accelerate