Retail Media & Commerce Activation Lead

Bausch + Lomb; Nashville (TN); On-site; USD 175,000 - 205,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) plan with company match

Life insurance

Job summary

Bausch + Lomb is seeking a Senior Manager, Retail Media and Commerce Activation to lead retail media strategy across major platforms. You will manage significant media investments, partner with agencies, and drive growth for flagship consumer brands.

You will shape the retail media roadmap, measure performance with ROAS and incremental lift, and collaborate with Sales, Marketing, Finance, and Digital Commerce teams. AI tools and data-driven decisions are encouraged.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, or related field.
• Strong hands-on experience with Amazon Advertising and retail media platforms.
• Proven success managing multimillion-dollar media budgets and delivering measurable outcomes.

Responsibilities

• Develop and execute retail media strategies supporting growth objectives for key brands.
• Lead media planning, optimization, and measurement across multiple platforms.
• Manage agencies and ensure KPIs, reviews, budgets, and performance are aligned.

Skills

Analytical mindset

Executive communication

Influence stakeholders

Cross-functional collaboration

Performance measurement

Education

Bachelor's degree in Business, Marketing, Analytics, or related field

Tools

Amazon Advertising

Programmatic platforms

Attribution models

Job description

Bausch + Lomb is seeking a Senior Manager, Retail Media and Commerce Activation to lead retail media strategy across major platforms. You will manage significant media investments, partner with agencies, and drive growth for flagship consumer brands.

You will shape the retail media roadmap, measure performance with ROAS and incremental lift, and collaborate with Sales, Marketing, Finance, and Digital Commerce teams. AI tools and data-driven decisions are encouraged.