Senior Retail Media Growth Lead

Bausch + Lomb; Annapolis (MD); On-site; USD 175,000 - 205,000; Full time

Benefits offered by this job

401k match

Medical insurance

Dental insurance

Vision insurance

Tuition reimbursement

Paid vacation

Company holidays

Well-being benefits

Job summary

Bausch + Lomb is seeking a Senior Manager, Retail Media and Commerce Activation to lead the retail media strategy and execution across major commerce platforms. You will manage significant media investments, guide agency partners, and drive ROAS and category growth through data-driven optimization.

The role sits at the intersection of marketing, sales, analytics, and emerging AI technologies, shaping the future of our consumer brands.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, or related field.
• 7+ years of experience in Retail Media, Digital Marketing, eCommerce, Performance Marketing, or Commerce Media.
• Strong hands-on experience with Amazon Advertising and retail media platforms.
• Proven success managing multimillion-dollar media budgets and delivering measurable business outcomes.
• Experience leading media agencies and external partners.
• Strong analytical capabilities with performance measurement, optimization, and reporting.
• Excellent communication and executive presentation skills.
• Proven ability to influence senior stakeholders, align cross-functional priorities, and drive execution in a matrixed organization.

Responsibilities

• Develop and execute retail media strategies supporting growth objectives for core brands.
• Lead media planning, optimization, and measurement across Amazon Ads, Walmart Connect, Target Roundel, KPM, Instacart, Criteo & Sams Advertising Group, TikTok Shop, and emerging platforms.
• Manage agency partners and hold them accountable through KPIs, reviews, budget stewardship, and performance management.
• Drive full-funnel media strategies across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, paid search, video, social commerce, and off-site media.
• Establish monthly performance reporting focused on ROAS, new to brand, incrementality, CAC, share of voice, search rank, and category growth.
• Partner with Sales, Marketing, Finance, and Digital Commerce teams.
• Leverage AI-enabled tools to improve planning, reporting, and optimization.
• Identify emerging trends and develop test-and-learn initiatives.
• Participate in cross-channel experimentation to improve marketing effectiveness.

Skills

Retail media

Digital marketing

eCommerce

Performance marketing

Analytics

Executive communication

Education

Bachelor's degree in Business/Marketing/Analytics

Tools

Amazon Advertising

Walmart Connect

Target Roundel

Criteo

Sams Advertising Group

Job description

Bausch + Lomb is seeking a Senior Manager, Retail Media and Commerce Activation to lead the retail media strategy and execution across major commerce platforms. You will manage significant media investments, guide agency partners, and drive ROAS and category growth through data-driven optimization.

The role sits at the intersection of marketing, sales, analytics, and emerging AI technologies, shaping the future of our consumer brands.