Retail Media & Commerce Growth Leader

Bausch + Lomb; Columbia (SC); Hybrid; USD 175,000 - 205,000; Full time

Job summary

Bausch + Lomb is seeking a Senior Manager, Retail Media and Commerce Activation to drive growth through strategic retail media across Amazon Ads, Walmart Connect, Target Roundel, and more. You’ll manage media investments, partner with agencies, and measure performance to optimize ROAS and share of voice.

You will collaborate with Sales, Marketing and Digital Commerce, leveraging AI tools to accelerate planning, reporting, and test-and-learn opportunities in a hybrid work environment.

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, or related field.
• 7 years of experience in Retail Media, Digital Marketing, eCommerce, Performance Marketing, or Commerce Media.
• Strong hands-on experience with Amazon Advertising and retail media platforms.
• Proven success managing multimillion-dollar media budgets and delivering measurable business outcomes.
• Experience leading media agencies and external partners.

Responsibilities

• Develop and execute retail media strategies supporting growth objectives for major brands.
• Lead media planning, optimization, and measurement across multiple platforms.
• Manage agency partners with clear KPIs, reviews, budgets and performance management.
• Drive full-funnel media strategies across Sponsored Products, Brands, Display, DSP and paid search.
• Establish monthly ROAS, new-to-brand, incrementality, and share of voice reporting.
• Partner with Sales, Marketing, Finance and Digital Commerce teams.

Skills

Retail media

Digital marketing

eCommerce

Performance marketing

Agency management

Stakeholder influence

Executive communication

Education

Bachelor’s degree in Business, Marketing, Analytics, or related field

Tools

Amazon Advertising

Retail media platforms

Job description

Bausch + Lomb is seeking a Senior Manager, Retail Media and Commerce Activation to drive growth through strategic retail media across Amazon Ads, Walmart Connect, Target Roundel, and more. You’ll manage media investments, partner with agencies, and measure performance to optimize ROAS and share of voice.

You will collaborate with Sales, Marketing and Digital Commerce, leveraging AI tools to accelerate planning, reporting, and test-and-learn opportunities in a hybrid work environment.