Senior Programmatic Strategy Lead

Publicis Groupe; York (York County); On-site; USD 97,000 - 140,000; Full time

Job summary

Publicis Groupe's PHM division is seeking an Associate Director, Programmatic to lead programmatic buying strategies and guide a team of specialists. You will ensure campaigns meet client goals, delivering data-driven recommendations across media, BI, and creative partners.

You will provide senior programmatic expertise, optimize performance, and build strong client relationships while promoting best practices and collaboration across cross-functional teams in a fast-paced environment.

Qualifications

• 5+ years of experience in digital media, with 3+ years in programmatic buying and optimization.
• Deep knowledge of DSPs, DMPs, and related technologies.
• Advanced Excel skills for data analysis and reporting.
• Ability to present complex programmatic concepts to clients and teams.
• Experience mentoring programmatic teams and managing multiple campaigns.

Responsibilities

• Lead and mentor a team of managers and associates on programmatic strategies and campaign execution.
• Provide senior-level programmatic expertise to internal teams and external partners.
• Ensure campaigns are optimized for performance with data-driven recommendations.
• Maintain relationships with data, inventory, and platform partners for best-in-class execution.
• Define and implement best practices for programmatic buying and reporting.
• Manage resources to meet SLAs and address workload challenges.
• Collaborate across teams to ensure integrated, multi-channel strategies.
• Ensure client satisfaction by communicating campaign performance and optimization results.
• Support senior leadership in forecasting resources and driving revenue growth.

Skills

Programmatic buying

Campaign management

Optimization

Data analysis

Mentoring

Presentation skills

Tools

DSPs

DMPs

Excel

PowerPoint

Job description

Publicis Groupe's PHM division is seeking an Associate Director, Programmatic to lead programmatic buying strategies and guide a team of specialists. You will ensure campaigns meet client goals, delivering data-driven recommendations across media, BI, and creative partners.

You will provide senior programmatic expertise, optimize performance, and build strong client relationships while promoting best practices and collaboration across cross-functional teams in a fast-paced environment.