Associate Director, Programmatic & Data Strategy

Publicis Groupe; New York (NY); On-site; USD 97,000 - 156,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401K plan

Paid time off

Job summary

Publicis Groupe is seeking an Associate Director to lead the day-to-day management of the Precision team’s technical work. You will shape audience-first strategies, guide technology selections, and partner with client teams to translate analytics into actionable plans.

In this role, you’ll mentor a cross-functional team, drive programmatic activations, and ensure solutions align with business goals. Strong communication, strategic thinking, and client leadership are essential.

Qualifications

• 5+ years digital operations and media technology experience.
• Strong background in interactive work: DSPs, DMPs, Mobile innovations, OLV cross screen, data and analytics.
• Experience using or launching data, attribution or programmatic tools.
• Track record of building successful client relationships.
• Strong presentation skills and communication abilities.

Responsibilities

• Lead day-to-day management of the technical end of the Precision team.
• Develop and deliver audience-first strategies and translate them into recommendations.
• Evaluate and select strategic solutions like DMPs, attribution and TMS tools.
• Build and grow client relationships and business with analytics support.
• Educate agency teams on marketplace tools and technologies.
• Motivate and manage the technology team to deliver programmatic activations.

Skills

Client relationship management

Strategic thinking

Leadership

Communication

Presentation skills

Tools

DSPs

DMPs

Attribution tools

Programmatic tools

Job description

Publicis Groupe is seeking an Associate Director to lead the day-to-day management of the Precision team’s technical work. You will shape audience-first strategies, guide technology selections, and partner with client teams to translate analytics into actionable plans.

In this role, you’ll mentor a cross-functional team, drive programmatic activations, and ensure solutions align with business goals. Strong communication, strategic thinking, and client leadership are essential.