Partner Direct Media Planner

Publicis Groupe; Philadelphia (Philadelphia County); Hybrid; USD 54,000 - 72,000; Full time

Job summary

Publicis Groupe's PHM unit in the US seeks a Senior Associate, Partner Direct to support media planning and execution across diverse campaigns. You will gain hands-on experience in media strategy, partner collaboration, and campaign management, reporting to the Partner Direct Supervisor and taking ownership of small to mid-sized projects.

You’ll develop strong knowledge of media workflows, client objectives, and analytics while contributing to planning tools, forecasting, and performance

Qualifications

• 18 months to 2+ years in media planning or buying.
• Experience with Prisma, MediaOcean, or similar tools.
• Proficient in MS Excel with complex functions.

Responsibilities

• Assist in media planning preparation, including consideration set development and RFP issuance/management.
• Support end-to-end campaign launch management, ensuring timely execution.
• Track and ensure adherence to brand safety and verification standards.
• Manage creative spec coordination with internal teams and external partners.
• Contribute to media placement taxonomy configuration.
• Assist in partner-level forecasting and investment tracking.
• Begin developing relationships with key media partners, enhancing negotiation and collaboration skills.

Skills

Media planning

Media buying

MS Excel

Analytical skills

Attention to detail

Tools

Prisma

MediaOcean

Job description

Publicis Groupe's PHM unit in the US seeks a Senior Associate, Partner Direct to support media planning and execution across diverse campaigns. You will gain hands-on experience in media strategy, partner collaboration, and campaign management, reporting to the Partner Direct Supervisor and taking ownership of small to mid-sized projects.

You’ll develop strong knowledge of media workflows, client objectives, and analytics while contributing to planning tools, forecasting, and performance