Senior Programmatic Campaign Lead

Publicis Groupe Holdings B.V; New York, Chicago, Atlanta (NY, IL, GA); On-site; USD 61,000 - 80,000; Full time

Job summary

Publicis Groupe in New York is seeking a Sr. Campaign Manager who owns strategic planning and campaign execution for assigned clients. You will generate strategic insights and implement campaigns with support from Campaign Specialists, while coaching others.

You will oversee large accounts, manage relationships with clients including AOD, develop proposals, coordinate assets and docs, and partner with Analytics for measurement. You will leverage AI-driven optimization and guide junior analysts.

Qualifications

• Four-year college degree
• 3+ years of bid management, campaign management/optimization, or digital media operations
• Hands-on Amazon DSP experience
• Proficiency in Microsoft Office
• Excellent communication and writing skills
• Strong analytical thinking and mathematical skills
• Strong project management skills
• Client facing experience

Responsibilities

• Communicate digital strategies and rationale for tactics
• Execute, manage, and optimize online media campaigns
• Oversee larger accounts and client relationships
• Develop and maintain relationships with AOD customers
• Formulate proposals for new client opportunities
• Manage delivery of creative assets and campaign documents
• Partner with Analytics on reporting and insights
• Provide regular performance insights to clients
• Coordinate with media partners for platform implementation
• Troubleshoot issues on campaigns
• Lead coaching of Campaign Managers and Campaign Specialists
• Attend client meetings
• Share knowledge on optimization strategies
• Leverage AI tools to enhance activation efficiency
• Interpret AI-driven signals to optimize reporting
• Guide platform automation while ensuring brand safety

Skills

Bid management

Campaign management

Digital media operations

Analytical thinking

Communication skills

Project management

Team collaboration

Education

Four-year college degree

Tools

Google Ads

Amazon DSP

Walmart DSP

Walmart DSS

The Trade Desk (TTD)

Prisma

Job description

Publicis Groupe in New York is seeking a Sr. Campaign Manager who owns strategic planning and campaign execution for assigned clients. You will generate strategic insights and implement campaigns with support from Campaign Specialists, while coaching others.

You will oversee large accounts, manage relationships with clients including AOD, develop proposals, coordinate assets and docs, and partner with Analytics for measurement. You will leverage AI-driven optimization and guide junior analysts.