Programmatic Lead, Associate Director

Publicis Groupe; Chicago (IL); On-site; USD 97,000 - 140,000; Full time

Benefits offered by this job

Paid Family Care

Adoption & Fertility support

Pet adoption support

Flexible working arrangements

Tuition Assistance

Work Your World program

Diversity and inclusion networks

Job summary

Starcom in Chicago is seeking an Associate Director, Programmatic, to lead a hands-on team delivering and optimizing programmatic campaigns across DSPs, aligned with client KPIs. You will partner with analytics, mentor staff, and contribute to strategic POVs while leveraging AI tools to drive efficiency and growth for clients.

This role offers advanced media activation within Publicis Groupe, collaborative cross-functional work, and a competitive compensation package with comprehensive benefits.

Qualifications

• 5+ years of progressive experience in programmatic media and 2+ years in leadership.
• Experience mentoring and onboarding direct reports preferred.
• Proven ability to design and execute strategic media plans aligned with KPIs and business goals.
• Strong analytical skills to interpret data and provide actionable insights.
• Hands-on experience with DSPs (TD, DV360, Yahoo DSP, Amazon DSP) and DMPs.
• Familiarity with privacy trends, identity tools, and measurement platforms (CM360, GA4).
• Experience with metrics, attribution modeling, and ad verification tools (IAS, DV).
• Excellent client and partner communication; ability to present performance and strategy.

Responsibilities

• Oversee programmatic campaign execution across DSP/DMP platforms, ensuring client KPIs are met.
• Communicate digital strategies and rationale for tactical choices to clients and teams.
• Maintain strong client relationships with proactive updates and insights.
• Contribute to strategic POVs and discuss innovations and trends.
• Collaborate with analytics to interpret data, identify optimizations, and inform planning.
• Mentor and coach the team on optimization, pacing, and client communication.
• Leverage AI-based tools to improve activation efficiency and campaign performance.
• Ensure cross-channel integration across display, video, mobile, and social formats.

Skills

Programmatic leadership

Analytical skills

Client communication

Cross-team collaboration

Mentoring

Troubleshooting

Problem solving

Excel

Digital advertising knowledge

Education

Bachelor's degree in a relevant field

Tools

The Trade Desk

DV360

Yahoo DSP

Amazon DSP

DMPs

CM360

GA4

Looker

Tableau

Job description

Starcom in Chicago is seeking an Associate Director, Programmatic, to lead a hands-on team delivering and optimizing programmatic campaigns across DSPs, aligned with client KPIs. You will partner with analytics, mentor staff, and contribute to strategic POVs while leveraging AI tools to drive efficiency and growth for clients.

This role offers advanced media activation within Publicis Groupe, collaborative cross-functional work, and a competitive compensation package with comprehensive benefits.