Programmatic Campaign Lead

Publicis Groupe; New York (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

Publicis Groupe in New York is seeking a Manager of Programmatic to own strategic planning and execution for assigned clients. You will generate insights, manage campaigns with analysts, and train junior staff while optimizing performance.

The role requires strong analytics, communication, and bid-management experience, with a focus on delivering business outcomes for clients through data-driven strategies.

Qualifications

• 3-5+ years managing full-funnel Programmatic campaigns (Display, Video, CTV).
• Working knowledge of DSPs, especially The Trade Desk and DV360.
• Strong client-facing experience and risk management abilities.
• Solid budget management including forecasting and actualizing budgets.
• Excel proficiency and advanced MS Office skills.
• Experience coaching and developing junior team members.
• Understanding of traditional and interactive media planning elements.
• Strong analytics, organization, and communication with project management.

Responsibilities

• Articulate digital strategies and tactical rationales for campaigns.
• Manage and optimize agency campaigns across media types to meet client KPIs.
• Develop client relationships through exceptional service and insights.
• Prepare proposals for new client opportunities and expand partnerships.
• Oversee campaign assets, insertion orders, and documentation for launches.
• Collaborate with Analytics on measurement, insights, and reporting.
• Lead and coach Analysts and Sr. Analysts on client requirements.
• Coordinate with partners to ensure correct platform implementations.

Skills

Programmatic campaigns

Client-facing

Budget forecasting

Excel proficiency

Tools

The Trade Desk

DV360

Job description

Publicis Groupe in New York is seeking a Manager of Programmatic to own strategic planning and execution for assigned clients. You will generate insights, manage campaigns with analysts, and train junior staff while optimizing performance.

The role requires strong analytics, communication, and bid-management experience, with a focus on delivering business outcomes for clients through data-driven strategies.