Programmatic Strategy Lead

Publicis Groupe; Birmingham (MI); Sur place; USD 97 000 - 133 000; Plein temps

Avantages offerts par ce poste

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Résumé du poste

Publicis Groupe seeks an Associate Director, Programmatic to lead strategic development and execution of programmatic campaigns across Display, Mobile and Video. The AD owns planning activities for large spend campaigns and generates strategic insights while guiding client meetings.

While guiding the Programmatic Analysts and Managers, you’ll build relationships with agency partners and the client services team, driving optimization and training across the group.

Qualifications

• 5+ years in end-to-end programmatic campaigns (Display/Video).
• Experience coaching and developing others at multiple levels.
• Strong familiarity with DV360 and The Trade Desk.
• Comfort with client communications and presentations.
• Budget management including forecasting and actuals.
• Proficiency in Microsoft Excel.

Responsabilités

• Direct and manage daily workflow of programmatic campaigns.
• Interface with agency media teams for RFPs and plans.
• Review client deliverables for quality and viability.
• Own development of strategic proposals across teams.
• Accountability for execution on assigned accounts.
• Communicate programmatic value, tech, and processes.
• Monitor and report campaign performance.
• Forecasting for senior management.
• Mentor team members and develop best practices.

Connaissances

Programmatic campaigns

Team leadership

DV360

The Trade Desk

Media planning

Client communication

Budget forecasting

Excel

Description du poste

Publicis Groupe seeks an Associate Director, Programmatic to lead strategic development and execution of programmatic campaigns across Display, Mobile and Video. The AD owns planning activities for large spend campaigns and generates strategic insights while guiding client meetings.

While guiding the Programmatic Analysts and Managers, you’ll build relationships with agency partners and the client services team, driving optimization and training across the group.