Programmatic Strategy Lead

Publicis Collective; Birmingham (MI); On-site; USD 97,000 - 133,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401(k)

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Collective in the United States seeks an Associate Director, Programmatic to oversee strategic development and execution of programmatic campaigns across Display and Video, managing spend and client communications. The role leads a team of analysts and managers and drives forecasting, optimization, and client-facing responsibilities.

You will guide AI-enabled optimization, maintain strong cross-functional collaboration with agency partners, and ensure high-quality deliverables and

Qualifications

• 5+ years of experience managing and activating end-to-end programmatic campaigns.
• Proven ability to coach and develop others across multiple levels.
• Strong familiarity with DSPs, especially DV360 and Yahoo DSP, and buying platforms like Prisma.
• Experience with Tableau, IAS, and Innovid is a plus.
• Understanding of traditional and interactive media planning and buying elements.

Responsibilities

• Direct and manage daily workflow of programmatic campaigns across display and video.
• Interface with agency media teams to respond to RFPs and develop strategic plans.
• Review deliverables for quality and viability of recommendations.
• Own development of strategic proposals across programmatic teams.
• Manage execution and accountability for assigned client accounts.
• Communicate programmatic value, technology, and processes to growth of accounts.
• Monitor and report on campaign performance and forecast future results.
• Lead knowledge sharing and training within the team; develop best practices.

Skills

Programmatic strategy

Client communication

Forecasting

Budget management

Tools

DV360

Yahoo DSP

Prisma

Tableau

IAS

Innovid

Job description

Publicis Collective in the United States seeks an Associate Director, Programmatic to oversee strategic development and execution of programmatic campaigns across Display and Video, managing spend and client communications. The role leads a team of analysts and managers and drives forecasting, optimization, and client-facing responsibilities.

You will guide AI-enabled optimization, maintain strong cross-functional collaboration with agency partners, and ensure high-quality deliverables and