Senior Programmatic Lead: Campaign Growth & Mentorship

Infinite Roar; New York (NY); Hybrid; USD 61,000 - 94,000; Full time

Job summary

Infinite Roar, Publicis Groupe's fastest-growing agency, seeks a Manager, Programmatic to lead programmatic buying strategies and drive campaign optimization across accounts.

You will guide a junior team, collaborate with BI, Search, Media Strategy, and Ad Operations, and develop senior-level programmatic solutions. The role is hybrid, with three days in-office weekly, reporting to the Associate Director, Programmatic.

Qualifications

• 3+ years of experience in digital media with a focus on programmatic buying.
• Strong knowledge of DSPs, DMPs, and ad-verification tools.
• Proficient in Excel with complex data consolidation for analysis.
• Ability to translate complex topics for diverse audiences.
• Solid project management skills across multiple campaigns and timelines.
• Experience mentoring junior team members and guiding best practices.
• PowerPoint and storytelling skills for client presentations.

Responsibilities

• Train and manage a junior team on programmatic buying and related deliverables.
• Provide senior-level programmatic expertise to internal and external teams.
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead teams to optimize campaigns and deliver strategic recommendations.
• Establish best practices, create case studies, and improve workflows.
• Manage resources to meet service level expectations.
• Inspire teams with forward-thinking programmatic solutions.
• Write POVs on trends and industry news from a programmatic perspective.
• Drive ideation and activation of new 1st-to-market programmatic offerings.
• Provide holistic digital expertise and client outcomes through campaigns.

Skills

Programmatic buying

DSPs

DMPs

Ad verification

Excel

Data analysis

Project management

People management

PowerPoint

Storytelling

Tools

DSPs platforms

DMPs platforms

Excel

PowerPoint

Job description

Infinite Roar, Publicis Groupe's fastest-growing agency, seeks a Manager, Programmatic to lead programmatic buying strategies and drive campaign optimization across accounts.

You will guide a junior team, collaborate with BI, Search, Media Strategy, and Ad Operations, and develop senior-level programmatic solutions. The role is hybrid, with three days in-office weekly, reporting to the Associate Director, Programmatic.