Programmatic Strategy Director

Publicis Groupe; Birmingham (MI); On-site; USD 97,000 - 133,000; Full time

Job summary

Publicis Groupe’s Publicis Collective seeks an Associate Director, Programmatic to lead strategic development and execution of programmatic campaigns across Display, Mobile and Video for major client accounts in the United States. You will own planning for large spend campaigns and generate insights while coordinating with agency partners and the client services team.

You will guide audience strategies, oversee a team of Programmatic Analysts and Managers, mentor staff, and drive advanced

Qualifications

• 5+ years managing end-to-end programmatic campaigns.
• Experience coaching and developing team members at Manager/Senior levels.
• Strong familiarity with DV360 and The Trade Desk.
• Understanding of traditional and interactive media planning and buying.
• Good client communication and presentation skills.
• Budget forecasting and budgeting experience.
• Proficient in Microsoft Excel.

Responsibilities

• Direct and manage the daily workflow of programmatic campaigns, including activation and maintenance.
• Interface with agency media teams to respond to RFPs and build strategic campaign plans.
• Review client deliverables for quality and viability of recommendations.
• Own development of strategic proposals, coordinating across programmatic teams.
• Oversee campaign execution for assigned client accounts.
• Communicate programmatic value proposition and related tech to clients and teams.
• Monitor and report on campaign performance; participate in forecasting exercises.
• Mentor and develop team members and share best practices.

Skills

Programmatic management

Team leadership

Budget forecasting

Excel

Tools

DV360

The Trade Desk

Job description

Publicis Groupe’s Publicis Collective seeks an Associate Director, Programmatic to lead strategic development and execution of programmatic campaigns across Display, Mobile and Video for major client accounts in the United States. You will own planning for large spend campaigns and generate insights while coordinating with agency partners and the client services team.

You will guide audience strategies, oversee a team of Programmatic Analysts and Managers, mentor staff, and drive advanced