Senior Programmatic Leader — Associate Director

Publicis Groupe; Philadelphia (Philadelphia County); On-site; USD 97,000 - 140,000; Full time

Job summary

Publicis Groupe in the US seeks an Associate Director, Programmatic to lead and mentor a team of programmatic specialists, aligning buying strategies with client goals and delivering results. You will collaborate with Media, Business Intelligence, Creative, and Ad Operations to optimize campaigns, share insights, and drive value.

Strong DSP/DMP knowledge and Excel skills are essential. Requirements include 5+ years in digital media with 3+ in programmatic, plus proven leadership and presentation

Qualifications

• 5+ years of experience in digital media, with 3+ years focusing in programmatic buying, campaign management, and optimization.
• Knowledge of programmatic advertising, including DSPs, DMPs, and other relevant technologies.
• Advanced proficiency in Excel for data analysis, reporting, and campaign tracking.
• Ability to present complex programmatic concepts and strategic recommendations to clients and teams.
• Experience mentoring programmatic teams and guiding skill development.
• Strong project management skills with multi-campaign focus and deadlines.
• Ability to identify and resolve challenges before they impact campaigns.
• Experience creating impactful PowerPoint presentations for clients and partners.
• Collaborative mindset across cross-functional teams (media, BI, creative, analytics).
• Awareness of current trends in programmatic and digital media and integration into strategies.

Responsibilities

• Lead and mentor a team of managers and associates on programmatic strategies and optimization.
• Provide senior-level programmatic expertise to internal teams and external partners.
• Ensure campaigns are optimized and meet client goals through data-driven recommendations.
• Maintain relationships with data, inventory, and platform partners for best-in-class execution.
• Define and implement best practices for programmatic buying, management, and reporting.
• Manage resources to meet service levels and address workload challenges.
• Collaborate across teams to ensure integrated channel strategies.
• Oversee client communication on campaign performance and optimization.
• Support senior leadership in forecasting resource needs and driving revenue growth.

Skills

Digital media

Programmatic buying

Excel

PowerPoint

Client presentations

Team mentoring

Project management

Cross-functional collaboration

DSPs/DMPs knowledge

Data analysis

Job description

Publicis Groupe in the US seeks an Associate Director, Programmatic to lead and mentor a team of programmatic specialists, aligning buying strategies with client goals and delivering results. You will collaborate with Media, Business Intelligence, Creative, and Ad Operations to optimize campaigns, share insights, and drive value.

Strong DSP/DMP knowledge and Excel skills are essential. Requirements include 5+ years in digital media with 3+ in programmatic, plus proven leadership and presentation