Senior Programmatic Activation Lead

Interpublic; United States; On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom Group seeks an Associate Director to develop strategies, plan, and implement digital marketing programs meeting client goals. The role requires meticulous attention to detail and ownership in educating junior team members and delivering value to clients.

Responsibilities include guiding campaigns, forecasting budgets, presenting plans, and identifying expansion opportunities while coordinating Strategist(s) and Coordinators. Office presence is expected per policy.

Qualifications

• Advanced understanding of Ad Trafficking and Digital Advertising platforms.
• Experience with programmatic buying and social media buying.
• Strong data analysis and reporting skills.

Responsibilities

• Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
• Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
• Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of Strategist(s) and/or Coordinator(s)
• Effectively presenting strategic and tactical plans to clients, staff, and internal teams
• Provide regular insight and training to challenge and develop junior team members
• Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
• Understanding of business concepts and client objectives to identify campaign expansion opportunities.

Skills

Ad Trafficking

Digital Advertising

Social/Programmatic

Meta

TikTok

DV360

ADSP

Pivot Tables

Leadership

Communication

Tools

Microsoft Office

Job description

Omnicom Group seeks an Associate Director to develop strategies, plan, and implement digital marketing programs meeting client goals. The role requires meticulous attention to detail and ownership in educating junior team members and delivering value to clients.

Responsibilities include guiding campaigns, forecasting budgets, presenting plans, and identifying expansion opportunities while coordinating Strategist(s) and Coordinators. Office presence is expected per policy.