Director of Digital Activation & Programmatic Strategy

Adelphi Group; Los Angeles (CA); On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom Media in Los Angeles is seeking a Director, Digital Activation to lead day-to-day digital buys and drive pacing, performance, and activation across the area of responsibility. The role requires 7+ years in programmatic execution and leadership of a team, with strong data-driven storytelling, budget management, and opportunities for campaign expansion in a fast-paced agency environment.

You will collaborate with cross-functional teams, present strategies to clients, and mentor junior

Qualifications

• 7+ years of work experience in programmatic execution and activation.
• Experience with programmatic planning and activation; search and social a plus.
• Ability to optimize client programmatic strategy to hit micro and macro goals.
• Lead and supervise junior team members on programs.
• Present plans to clients and internal teams.
• Identify new programmatic channels and products.
• In-depth knowledge of RTB, DSPs, SSPs, ad tech ecosystems and data privacy.

Responsibilities

• Develop long-term execution plans from client objectives and KPIs.
• Extract insights from data and tell the story to clients.
• Lead and supervise junior team members on programs.
• Present strategic and tactical plans to clients and teams.
• Provide regular insight and training to the team.
• Forecast, budget, and pace campaigns; create and optimize.
• Identify opportunities for campaign expansion based on client goals.

Job description

Omnicom Media in Los Angeles is seeking a Director, Digital Activation to lead day-to-day digital buys and drive pacing, performance, and activation across the area of responsibility. The role requires 7+ years in programmatic execution and leadership of a team, with strong data-driven storytelling, budget management, and opportunities for campaign expansion in a fast-paced agency environment.

You will collaborate with cross-functional teams, present strategies to clients, and mentor junior